# Disguised Tech Tech packaging takes on an obscure aesthetic to pique interest. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 2, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/disguised-tech ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Disguised Tech trend? **Disguised Tech:** Going beyond typical designs and labeling, brands, like those in the tech industry, are turning to obscure aesthetics to add a sense of intrigue. Integrating designs that disguise tech products as food items or pieces of clothing, retailers are using deceptive imagery to not only visually enhance packaging, but also make the process of opening goods more experiential. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 29, 2013 to Mar 30, 2015 - Published: Apr 2, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Disguised Tech trend ### Disguised Tech Brands are turning to obscure aesthetics to disguise tech products and create intrigue. ### Luxury Packaging Designers are rebranding everyday items with luxury packaging to increase perceived value. ### Sustainable Packaging Companies are developing sustainable packaging solutions that are both eye-catching and convenient for consumers. ## What the Disguised Tech trend means for industry ### For Technology Tech companies can take inspiration from disguised tech and consider how they can package their products in a more intriguing way. ### For Consumer Goods Consumer goods companies can elevate their products by rebranding them with luxury packaging that increases their perceived value. ### For Sustainability Companies in various industries can explore sustainable packaging solutions that are both convenient for consumers and environmentally friendly. ## Workshop question Think about a tactic that you could implement into your brand strategy to captivate the consumer's visual focus? ## Trend signals for Disguised Tech Trend score 4.0 out of 10, from popularity 62%, activity 51%, freshness 8%. - Popularity: 62% - Activity: 51% - Freshness: 8% ## Examples of the Disguised Tech trend 4 featured examples from Jan 29, 2013 to Mar 30, 2015. - [Juice-Inspired Phone Chargers](https://www.trendhunter.com/trends/tech-packaging): This Tech Packaging Concept is Inspired by Grocery Items (Category: Marketing) Implication: The electronics industry can explore how sustainable and unique packaging designs can enhance their product lines and personal branding efforts. - [Faux-Denim Branding](https://www.trendhunter.com/trends/lucky-brand-tech-accessory-packaging): Lucky Brand Tech Accessory Packaging Matches the Beloved Jeans (Category: Marketing) Implication: Fashion brands can extend their reach into tech accessories, creating cross-marketing opportunities and expanding their product line. - [Novel Smartphone Packaging](https://www.trendhunter.com/trends/phone-package-design): This Phone Package Design Takes Inspiration from a Hardcover Book (Category: Tech) Implication: Incorporating creative and innovative packaging design can help differentiate products in a highly competitive consumer electronics market. - [Perfume Packaged Printer Ink](https://www.trendhunter.com/trends/printer-ink): Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5 (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate luxury aesthetics and design into printer ink packaging to differentiate in a competitive market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)