# Discreet Scent Air fresheners adopt sleek aesthetics to blend into surroundings. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 23, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/discrete-scent ## Key Figures - Trend score: 3.3/10 - Evidence articles: 8 ## What is the Discreet Scent trend? **Discreet Scent:** As consumer preferences elevate, air care brands are following suit with minimalist designs to allow for seamless at-home integration. Transforming typically simple products like scents and air fresheners into items that easily blend into interior decor and car accessories, brands are using contemporary designs to not only create visual intrigue, but also transform typically disposable items into products that complement a consumer's everyday routine. ## At a Glance - Evidence: 8 featured examples - Articles from: Nov 21, 2014 to Sep 20, 2017 - Published: Feb 23, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Discreet Scent trend ### Minimalist Design Air care brands are adopting minimalist designs to allow for seamless integration into interior decor and car accessories. ### Smart Air Care Consumers seek out more ways to help automate their experience within the home, and air care brands have developed app-controlled devices, like the 'Pura Scents' plug-in air freshener. ### Sustainable Air Care Air care brands are creating eco-friendly products to satisfy environmentally conscious consumers, like the PIEXO nano tech air freshener that features reduced landfill waste. ## What the Discreet Scent trend means for industry ### For Automotive Accessories Air fresheners like the Perk Vent Wrap, Car Vent Air Freshener Flavor Sticks and the Car Plug-In Air Purifier are revolutionizing the way consumers use fresheners inside vehicles, while keeping discrete designs and eco-friendly solutions in mind. ### For Home Products Products like the Glade Sense & Spray Automatic Freshener and the Casa Aroma Genie Ultrasonic Diffuser aim to provide consumers with air fresheners that integrate seamlessly into their homes and provide customizable fragrances, depending on their needs. ### For Sustainability Consumers are looking for eco-friendly options, and air care brands like Febreze are meeting these needs by creating products that are made without aerosols and dyes and that have reusable nozzle systems, making it possible to refill and reduce waste. This is the perfect opportunity to create products that are both environmentally-friendly and effective. ## Workshop question Is your product user-friendly? How could you elevate the way its presented to capture interest from a different audience? ## Trend signals for Discreet Scent Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%. - Popularity: 48% - Activity: 42% - Freshness: 8% ## Examples of the Discreet Scent trend 8 featured examples from Nov 21, 2014 to Sep 20, 2017. - [Nano Tech Air Fresheners](https://www.trendhunter.com/trends/tech-air-freshener): PIEXO Cleans and Purifies While Saving Users Energy Costs (Category: Eco) Implication: Industries focused on improving indoor air quality, such as air purifiers and HVAC systems, can integrate nano tech air fresheners into their product lines to offer more comprehen… - [Discreet Car Fresheners](https://www.trendhunter.com/trends/auto-air-freshener): The Perk Vent Wrap Auto Air Freshener is Virtually Undetectable (Category: Autos) Implication: The automotive accessories industry can develop new discreet and long-lasting products beyond air fresheners. - [Chic Vehicle Fresheners](https://www.trendhunter.com/trends/vent-air-freshener): These Car Vent Air Freshener Flavor Sticks Provide Months of Freshening (Category: Autos) Implication: Car manufacturers or car accessory companies have an opportunity to revolutionize car freshness by incorporating creative, long-lasting and chic options into their product line. - [Ionizing Air Fresheners](https://www.trendhunter.com/trends/casa-aroma-genie-ultrasonic-diffuser): The Casa Aroma Genie Ultrasonic Diffuser Delivers Exceptional Performance (Category: Lifestyle) Implication: The home fragrance industry can capitalize on the trend of ionizing air fresheners by developing innovative products that offer improved performance and user experiences. - [Pocket-Sized Car Fresheners](https://www.trendhunter.com/trends/car-plug-in-air-purifier): The Car Plug-In Air Purifier Eliminates Foul Odors at the Source (Category: Autos) Implication: Disruptive innovation opportunity: Car manufacturers can integrate air purifying technology into their vehicles to create a healthier and more enjoyable driving experience for cus… - [Ultra-Light Air Fresheners](https://www.trendhunter.com/trends/febreze-one): 'Febreze ONE' Freshens Without Heavy Perfumes, Aerosols and Dyes (Category: Lifestyle) Implication: The home fragrance industry can capitalize on the demand for sustainable air fresheners and environmentally friendly options. - [Smart Air Fresheners](https://www.trendhunter.com/trends/plugin-air-freshener): The 'Pura Scents' Plug-In Air Freshener is App-Controlled for Convenience (Category: Tech) Implication: With the growing popularity of smart homes, the Home Automation industry can explore creating more app-controlled devices like the 'Pura Scents'. - [Shadow-Sensing Air Fresheners](https://www.trendhunter.com/trends/automatic-freshener): This Automatic Air Freshener Sprays When a Shadow Falls On It (Category: Autos) Implication: Home appliance manufacturers can integrate motion-sensing technology into their products to create more interactive and convenient experiences for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)