# Discreet Cooling Consumers search for design-conscious cooling devices. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 21, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/discrete-cooling ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Discreet Cooling trend? **Discreet Cooling:** Temperature control devices are not only getting smaller, but also more inconspicuous in their design, as consumers seek subtler, more portable ways to manipulate their environments. Often wearable, these next generation cooling devices speak to the modern consumer's need for comfort and adaptability without compromising personal style. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 14 to Jan 15, 2016 - Published: Jan 21, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Discreet Cooling trend ### Wearable Cooling Devices Consumers seeking subtler and portable temperature control devices are opting for wearable cooling devices. ### USB/Smartphone-Powered Fans The demand for aftermarket products oriented towards USB ports and smartphones like Mini Mobile USB Fan is on the rise. ### Discreet Clip-On Fans Discreet Clip-On Fans like the Collar Fan are designed to help people keep cool in sub-tropical countries. ## What the Discreet Cooling trend means for industry ### For Personal Electronics There is a potential to innovate personal electronics by creating portable temperature control devices that can be worn ### For Fashion & Design The fashion industry can create temperature control devices that cater to the modern consumer’s need for comfort while not compromising personal style ### For Travel and Tourism Temperature control devices like the Mist Travel Fan are in high demand, which can create a disruptive innovation opportunity in the travel and tourism industry. ## Workshop question How could you reformat your brand's offering such that consumers would be able to make use of it discreetly? ## Trend signals for Discreet Cooling Trend score 4.6 out of 10, from popularity 72%, activity 58%, freshness 8%. - Popularity: 72% - Activity: 58% - Freshness: 8% ## Examples of the Discreet Cooling trend 4 featured examples from Jan 14 to Jan 15, 2016. - [Smartphone-Powered Fans](https://www.trendhunter.com/trends/usb-fan): This Mini Mobile USB Fan Plugs into Smartphones to Provide Cooling Relief (Category: Tech) Implication: Disruptive innovation opportunities in creating unique smartphone-related accessories. - [Discreet Clip-On Fans](https://www.trendhunter.com/trends/clipon-fan): The 'Collar Fan' Aims to Make Wearers Comfortable in Hot Weather (Category: Art & Design) Implication: Exploring the potential for integrating functional technologies into clothing and accessories. - [Folding Micro Fans](https://www.trendhunter.com/trends/mini-fan): The 'Go' Personal Mini Fan is Designed to be Portable and Refreshing (Category: Tech) Implication: There is an opportunity to innovate and disrupt the personal fan industry by developing folding and portable options. - [Enhanced Refreshment Fans](https://www.trendhunter.com/trends/travel-fan): This Mist Travel Fan Adds H2O to the Cooling Equation for Heat Relief (Category: Tech) Implication: The travel accessories industry can explore opportunities to innovate by incorporating misting technology into portable fans for added comfort during travel. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)