# Discreetly Augmented Augmented reality is inconspicuously integrated into eyewear. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Aug 13, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/discreetly-augmented ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Discreetly Augmented trend? **Discreetly Augmented:** With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day. ## The consumer insight behind the Discreetly Augmented trend A large part of why today's technology is such an enormous part of consumers' everyday lives is the ease with which they can be used day-to-day. Items like smartphones, wireless headphones and smart home tech are presented in a way that ensures their seamless integration into daily routines. Thus, what consumers expect from emerging technologies that aren't yet part of their routines is that tech companies first and foremost prioritize portability and minimalism in design. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 8, 2018 to Jun 6, 2019 - Published: Aug 13, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Discreetly Augmented trend ### Inconspicuous AR AR technology is being integrated into glasses in understated ways to enable consumers to continuously and unobtrusively interact with AR technologies throughout the day. ### Portability and Minimalism in Design Consumers expect emerging technologies to prioritize portability and minimalism in design to ensure their seamless integration into daily routines. ### Ultra-Compact Smart Glasses Mixed-reality glasses are taking on a more compact design to offer virtual and augmented reality experiences without the bulkiness of traditional smart glasses and virtual reality headsets. ## What the Discreetly Augmented trend means for industry ### For Eyewear Eyewear companies can incorporate AR and mixed-reality technologies into their products to create inconspicuous and ultra-compact smart glasses for athletes and consumers alike. ### For Wearable Technology Wearable technology companies can focus on portability and minimalism in design for emerging technologies like AR and mixed-reality glasses to create devices that seamlessly integrate into daily routines. ### For Smartphone Accessories Smartphone accessory companies can create mixed-reality glasses that seamlessly integrate with mobile devices to provide consumers with AR and virtual reality experiences on-the-go. ## Workshop question How could your brand's products be more seamlessly integrated into the daily life of its customers? ## Trend signals for Discreetly Augmented Trend score 5.4 out of 10, from popularity 77%, activity 77%, freshness 8%. - Popularity: 77% - Activity: 77% - Freshness: 8% ## Examples of the Discreetly Augmented trend 4 featured examples from Mar 8, 2018 to Jun 6, 2019. - [Discreetly Connected Eyewear](https://www.trendhunter.com/trends/bose-frames): Bose Frames are Packed with Speakers, AR and More (Category: Tech) Implication: The consumer electronics industry can capitalize on discreet connectivity by developing devices that seamlessly integrate with users' lifestyles. - [Minimalist Skeletal Smart Glasses](https://www.trendhunter.com/trends/conceptual-apple-glasses): These Conceptual Apple Glasses Follow the Brands Aesthetic (Category: Tech) Implication: Innovative wearable technology industries can explore the opportunities in developing sleek, unobtrusive, and multi-functional smart glasses equipped with augmented reality techno… - [Active Lifestyle AR Glasses](https://www.trendhunter.com/trends/ar-glasses-concept): This AR Glasses Concept is Designed with Athletes in Mind (Category: Tech) Implication: The AR glasses concept presents disruptive innovation opportunities in the sports and athletics industry by revolutionizing the way athletes access and utilize data during trainin… - [Foldable Mixed-Reality Glasses](https://www.trendhunter.com/trends/nreal-light): The Compact Nreal Light Glasses are Easy to Wear and Use (Category: Tech) Implication: The foldable design of Nreal Light presents disruptive innovation opportunities in the mixed-reality glasses industry by reimagining the form factor and enhancing portability. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)