# Discreet Treatment Discreet erectile dysfunction supplements protect customers' privacy. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jun 1, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/discreet-treatment ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Discreet Treatment trend? **Discreet Treatment:** Brands in the men's health space are launching sexual health products with discreet packaging and branding. These treatments are for conditions such as erectile dysfunction without exposing the consumer. From the shipping packaging to the branding, the products are masked for privacy. ## The consumer insight behind the Discreet Treatment trend While research suggests that one in ten men in the United States are faced with erectile dysfunction-related challenges at some point, most men are hesitant to discuss the topic as acknowledging these conditions can make men feel embarrassed. However, these men still desire treatment and solutions, as they don't want to be inhibited by symptoms in the most crucial moments. As a result, these men are gravitating towards discreet products that hide the treatment purpose on the package. ## At a Glance - Evidence: 4 featured examples - Articles from: May 26 to Jun 2, 2023 - Published: Jun 1, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Discreet Treatment trend ### Discreet Packaging Men's health brands are launching products with discreet packaging and branding to protect customer privacy. ### Subscription-based Services Monthly subscription-based services like BlueChew make it easier for men to obtain ED medications more conveniently and privately. ### CBD-based Supplements CBD-based supplements like leaf remedy's Libido gummies offer a natural and holistic solution to enhance sexual health and treat conditions such as ED and low libido. ## What the Discreet Treatment trend means for industry ### For Men's Sexual Wellness Men's sexual wellness is a growing industry projected to reach $39 billion by 2024, providing an opportunity for businesses to tap into the market with innovative products and services. ### For Telehealth Telehealth services like BlueChew's online consultation and delivery model offer a convenient and private alternative to traditional in-person doctor visits and pharmacy pickups. ### For CBD and Cannabis The CBD and cannabis industry is expanding with the growing demand for natural and holistic treatments, providing an opportunity for businesses to develop innovative CBD-based products like leaf remedy's Libido gummies. ## Workshop question How could your brand address less-commonly discussed health conditions with discreet or masked products? ## Trend signals for Discreet Treatment Trend score 5.5 out of 10, from popularity 83%, activity 68%, freshness 16%. - Popularity: 83% - Activity: 68% - Freshness: 16% ## Examples of the Discreet Treatment trend 4 featured examples from May 26 to Jun 2, 2023. - [Fast-Acting Erectile Dysfunction Mints](https://www.trendhunter.com/trends/hard-mints): Hims Launches Compounded Prescription Chewables, Hard Mints (Category: Lifestyle) Implication: Pharmaceutical companies can explore more innovative ways to produce and deliver chewable compounded drugs that cater to specific patient needs and preferences for a more personal… - [Discreet Libido Gummies](https://www.trendhunter.com/trends/leaf-remedy-cbd): leaf remedy's CBD Gummies Treat Anxiety, Stress, ED, and enhance Libido (Category: Business) Implication: Discreet libido gummies presents an opportunity for disruptive innovation in the supplement industry by offering a natural and discreet alternative to traditional libido enhancers. - [Sexual Performance Gummies](https://www.trendhunter.com/trends/elm-and-rye): Elm and Rye's Libido Gummies Feature Nourishing Natural Ingredients (Category: Lifestyle) Implication: This industry could capitalize on the trend of natural and convenient supplements like Elm and Rye's Libido gummies. - [Monthly ED Subscription Services](https://www.trendhunter.com/trends/bluechew): 'BlueChew' is a Discrete Service that Delivers ED Medications (Category: Lifestyle) Implication: The healthcare industry can utilize online subscription services and virtual medical consultations to offer more accessible and convenient treatment options for patients. ## Recent trend clusters - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)