# Disability Wellness The wellness industry is becoming more inclusion-focused. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 19, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/disability-wellness ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Disability Wellness trend? **Disability Wellness:** The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues. ## The consumer insight behind the Disability Wellness trend In recent years, consumers in North America have become more vocal about inclusion and how important it is to cater products, services, and marketing to people in a way that prioritizes underserved consumers. In particular, many people with disabilities face accessibility concerns in their everyday routines, and activists and allies in this space are increasingly pushing for adequate represention for both personal needs and luxuries. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 29, 2021 to Jan 14, 2022 - Published: Jan 19, 2022 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Disability Wellness trend ### Inclusive wellness The wellness industry is expanding to offer products and services that are specifically designed for people with disabilities. ### Accessibility-focused design Companies are creating innovative products and solutions specifically tailored for people with disabilities. ### Braille ID and adaptive designs Companies are incorporating braille ID and adaptive designs into product packaging and labeling for people with visual impairments and physical disabilities. ## What the Disability Wellness trend means for industry ### For Beauty and skincare The beauty industry is seeing a trend towards inclusive cosmetic brands creating adaptive cosmetics and color diversity. ### For Fitness and wellness technology Fitness technology companies are creating VR-based fitness programs and making fitness products and services accessible to people of all mobility levels. ### For Consumer packaged goods Consumer packaged goods companies are incorporating adaptive designs into product packaging and labeling to cater to people with disabilities. ## Workshop question How is your brand prioritizing accessibility and inclusion? ## Trend signals for Disability Wellness Trend score 5.3 out of 10, from popularity 78%, activity 71%, freshness 11%. - Popularity: 78% - Activity: 71% - Freshness: 11% ## Examples of the Disability Wellness trend 4 featured examples from Sep 29, 2021 to Jan 14, 2022. - [Braille ID Skincare Packaging](https://www.trendhunter.com/trends/humanist-beauty): Humanist Beauty is a "Radically Inclusive" Beauty Brand (Category: Fashion) Implication: Companies specializing in Braille technology and adaptive solutions can capitalize on partnerships with beauty brands to develop innovative products catering to visually impaired… - [Accessible VR Fitness Classes](https://www.trendhunter.com/trends/fitxr1): FitXR Releases Workouts Designed for Those with Mobility Issues (Category: Tech) Implication: Creating more adaptive fitness classes, like FitXR, could revolutionize the fitness industry and make it more inclusive. - [Disability-Focused Footwear Initiatives](https://www.trendhunter.com/trends/one-shoe-program): Tmall Reintroduces Its Adaptive 'One Shoe Program' (Category: Social Good) Implication: The footwear industry can benefit from developing specialized products and platforms that cater to people with disabilities, who are often overlooked in mainstream markets. - [Disability-Friendly Deodorant Designs](https://www.trendhunter.com/trends/deodorant-design): This Deodorant Caters to People With Physical Disabilities (Category: Lifestyle) Implication: Opportunity for personal care companies to cater to individuals with disabilities and create products that promote accessibility. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)