# Direct-to-Sea Direct-to-consumer seafood services offer consumers a greater sense of control. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Mar 7, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/directtosea ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Direct-to-Sea trend? **Direct-to-Sea:** In an effort to offers heightened convenience, an increasing number of vendors are providing seafood subscription services. This gives consumers the perception that they have greater visibility on where their seafood is sourced by offering them a curated selection of products that can be purchased directly from the provider. ## The consumer insight behind the Direct-to-Sea trend Eco-conscious consumers are aware of the toll many industries can take on the environment. As terms such as 'Urban Footprint' become more commonplace, environmentally aware consumers become more conscientious of the many resources larger brands require to function. Thus, they actively seek out smaller, more ethically-focused companies that align with their environmental beliefs. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 27, 2018 to Dec 10, 2019 - Published: Mar 7, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Direct-to-Sea trend ### Direct-to-Consumer Seafood Subscriptions Direct-to-consumer seafood subscription services offer consumers greater control over their seafood choices, promoting sustainable and ethical fishing practices. ### Sustainable and Ethical Seafood Sourcing Eco-conscious consumer demand for sustainably and ethically sourced seafood has created opportunities for small, independent fishing companies with transparent and locally sourced supply chains. ### Subscription-based Meat Delivery Services Meat delivery subscription services are popularizing small-farmed meats, promoting organic and antibiotic-free products from independent farms. ## What the Direct-to-Sea trend means for industry ### For Seafood Industry Seafood vendors and fishermen can disrupt traditional seafood distribution channels by moving towards direct-to-consumer subscription services and promoting sustainable and ethical fishing practices. ### For Fishing Industry Small, independent fishing companies can align with eco-conscious consumer demands for sustainably and ethically sourced seafood by adopting transparent and locally sourced supply chains and direct-to-consumer subscription services. ### For Meat Industry Meat delivery subscription services can promote small-farmed meats and independent farms by offering customizable and sustainable options for consumers. ## Workshop question What is your brand doing to deliver a greater sense of control to your customers? ## Trend signals for Direct-to-Sea Trend score 3.6 out of 10, from popularity 53%, activity 45%, freshness 9%. - Popularity: 53% - Activity: 45% - Freshness: 9% ## Examples of the Direct-to-Sea trend 5 featured examples from Jan 27, 2018 to Dec 10, 2019. - [Monthly Meat Delivery Services](https://www.trendhunter.com/trends/meat-delivery1): truLOCAL is a Subscription Service That Boasts Small-Farmed Meats (Category: Lifestyle) Implication: truLOCAL is part of the growing trend of subscription-based food delivery services. - [Fresh Seafood Deliveries](https://www.trendhunter.com/trends/seafood-boutique): The Seafood Boutique Delivers Fresh Seafood Right to One's Door (Category: Lifestyle) Implication: Opportunity for seafood suppliers to adopt a direct-to-consumer model and potentially partner with delivery services to expand their reach. - [Fresh Sustainable Seafood Deliveries](https://www.trendhunter.com/trends/oceanbox): OceanBox Sustainably Sources and Packages Seafood Products (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate sustainable seafood options into existing food delivery platforms to meet the growing demand for ethically sourced products. - [Fresh Seafood Subscriptions](https://www.trendhunter.com/trends/oceans-table): Ocean's Table Boxes Arrive to Consumers Directly from Fishermen (Category: Lifestyle) Implication: The Ocean's Table model presents an opportunity for other seafood subscription services to rise and cater to customers' desire for fresh and high-quality seafood directly from the… - [Sustainable Local Seafood Subscriptions](https://www.trendhunter.com/trends/afishionado): Afishionado Encourages Locally-Caught Sustainable Seafood (Category: Lifestyle) Implication: There is an opportunity for subscription-based seafood delivery services to appeal to sustainability-minded consumers by sourcing locally and prioritizing transparency. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)