# Dippable Protein Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 8, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dippable-protein ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Dippable Protein trend? **Dippable Protein:** Instead of avoiding foods like appetizers and dips, consumers are turning to protein-rich modifications to satisfy cravings while still maintaining diet restrictions. This unexpected incorporation of protein signifies how consumers prefer substitutions over complete avoidance. ## At a Glance - Evidence: 5 featured examples - Articles from: May 27, 2015 to Jul 13, 2016 - Published: Oct 8, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Dippable Protein trend ### Protein Dip Consumers are incorporating protein-rich ingredients into dips to satisfy cravings while still maintaining diet restrictions, creating new opportunities for healthier options in snack foods ### Cultural Fusion Snacks The merging of two cultural cuisine staples, such as Mediterranean and Mexican flavors, is rising in popularity and can be capitalized on in industries such as food and catering ### Dessert Hummus The creation of dessert hummus has expanded the traditional savory dip market, opening up opportunities for new, unexpected flavor combinations and applications ## What the Dippable Protein trend means for industry ### For Food Industry Businesses in the food industry can create new healthy options for snack foods by incorporating protein-rich ingredients into dips and other snack foods ### For Catering Industry Catering companies can capitalize on the popularity of cultural fusion snacks by incorporating them into their menus ### For Dessert Industry The creation of dessert hummus provides an opportunity for businesses in the dessert industry to explore new and unexpected flavor combinations and applications for their products ## Trend signals for Dippable Protein Trend score 3.5 out of 10, from popularity 54%, activity 44%, freshness 8%. - Popularity: 54% - Activity: 44% - Freshness: 8% ## Examples of the Dippable Protein trend 5 featured examples from May 27, 2015 to Jul 13, 2016. - [Peanutty Homemade Hummus](https://www.trendhunter.com/trends/peanut-hummus): This Yummy Recipe for Thai Peanut Hummus is a Culture-Fusing Dip (Category: Lifestyle) Implication: This industry can benefit from the trend of cultural fusion cuisine by creating new and innovative products that cater to multicultural consumers. - [Chocolate Hummus Dips](https://www.trendhunter.com/trends/dessert-hummus): These Dessert Hummus Flavors are Available From Delighted By Hummus (Category: Lifestyle) Implication: Food and snack companies can capitalize on dessert hummus trend by creating new sweet hummus flavors. - [Greek Yogurt Guacamole](https://www.trendhunter.com/trends/yogurt-guacamole): This Healthy Dip Recipe Blends Mediterranean and Mexican Flavors (Category: Lifestyle) Implication: The food and beverage industry can explore creative ways to incorporate Greek yogurt into various products, broadening their offerings. - [Zesty Greek Yogurt Dips](https://www.trendhunter.com/trends/veggie-dips): The Healthy Veggie Dips from Alouette Boast Bold Flavors & Colorful Labels (Category: Lifestyle) Implication: The food packaging industry can capitalize on the need for visually appealing packaging to showcase the flavors and ingredients in healthy veggie dips. - [Pineapple Prosciutto Salsas](https://www.trendhunter.com/trends/pineapple-salsa-recipe): This Pineapple and Grilled Pineapple Salsa Recipe Can Be Put on Pizza (Category: Lifestyle) Implication: Food companies can create and market new salsa flavors to appeal to adventurous snackers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)