# Diplomatic Media Consumers seek non-partisan resources for news information. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 6, 2017 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diplomatic-media ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Diplomatic Media trend? **Diplomatic Media:** As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 1, 2016 to Apr 8, 2017 - Published: Jun 6, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Diplomatic Media trend ### Non-Partisan News Media outlets earning trust by providing multiple perspectives to news ### Awareness of Media Bias Online tools encouraging more balanced and unbiased reading of news articles ### Opinion-Expanding News Apps New apps work to broaden readers' information sources and encourage them to check out alternative publications ## What the Diplomatic Media trend means for industry ### For Media More media outlets are being founded to provide diverse and non-partisan coverage ### For Technology Tech companies are developing tools and platforms to combat fake news and media bias ### For Education Education providers are recognizing the importance of media literacy and the ability to comprehend different viewpoints ## Workshop question What type of stance does your brand take when it comes to socio-political matters? How can you adapt this to better foster brand trust? ## Trend signals for Diplomatic Media Trend score 3.7 out of 10, from popularity 62%, activity 40%, freshness 8%. - Popularity: 62% - Activity: 40% - Freshness: 8% ## Examples of the Diplomatic Media trend 4 featured examples from Nov 1, 2016 to Apr 8, 2017. - [Political Social Media Comparisons](https://www.trendhunter.com/trends/blue-feed-red-feed): The Wall Street Journal Recently Released 'Blue Feed, Red Feed' (Category: Pop Culture) Implication: Opportunity for digital media companies to develop news aggregation platforms that offer more diverse and balanced content to combat the issue of biased social media feeds. - [Opinion-Expanding News Apps](https://www.trendhunter.com/trends/read-across-the-aisle): 'Read Across the Aisle' Reminds Users to Read Alternative News Sources (Category: Pop Culture) Implication: The news aggregation industry has the opportunity to develop platforms that provide users with a balanced selection of news sources to combat biased information consumption. - [Contradictory News Platforms](https://www.trendhunter.com/trends/current-affairs-website): Current Affairs Website The Perspective Endeavors to Open Minds (Category: Pop Culture) Implication: The digital media industry can seize opportunities of creating empathetic and multi-perspective content and re-imagine how media content can be consumed. - [Anonymous News Aggregators](https://www.trendhunter.com/trends/the-daily-mixer): 'The Daily Mixer' Removes Bias by Hiding the Sources for News Articles (Category: Pop Culture) Implication: Disruptive innovation opportunity: Developing platforms that collect news articles from various sources and purposely hide the source information to challenge readers' biases. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)