Dining furniture prioritizes aesthetics over functional features
Implications - In an act of self-expression, first-time homeowners opt for less functional dining room pieces and instead choose more creative and artistic furniture. Since many young consumers prefer to dine out anyways, brands are helping them harness their personal brands by designing offbeat tables and houseware pieces. This shift in furniture design showcases a new opportunity for brands to build long-term relationships with the Millennial demographic.
Workshop Question - How can you more directly relate your product/service to meet the needs of your consumer?