# Digitized Safety Female consumers turn to mobile applications for a sense of security. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 6, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-safety ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Digitized Safety trend? **Digitized Safety:** Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 16, 2014 to May 26, 2015 - Published: Apr 6, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Digitized Safety trend ### Personal Safety Apps Smartphone apps with GPS tracking and panic buttons increase personal safety of users. ### Wearable Safety Devices Personal safety devices that are both functional and fashionable are rising in popularity and disrupting traditional accessories. ### Consent Verification Apps Apps that encourage users to discuss and verify consent aim to prevent sexual violence and spark important conversations about the topic. ## What the Digitized Safety trend means for industry ### For Fashion and Accessories Fashion companies can collaborate with tech companies to create wearable safety devices that complement their clothing lines and appeal to consumers. ### For Personal Security Services Companies that provide personal security services can incorporate the use of technological advancements in their business model. ### For Mobile App Development App development companies can explore the niche of safety-related applications and create solutions for various industries. ## Workshop question How can your brand help to instill a sense of power and control within your consumers? ## Trend signals for Digitized Safety Trend score 3.9 out of 10, from popularity 57%, activity 52%, freshness 8%. - Popularity: 57% - Activity: 52% - Freshness: 8% ## Examples of the Digitized Safety trend 7 featured examples from Mar 16, 2014 to May 26, 2015. - [Protective Ring Alarms](https://www.trendhunter.com/trends/personal-safety): The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable (Category: Fashion) Implication: The jewelry industry could benefit from incorporating personal safety features into wearable designs as a way to expand their product line and appeal to the safety-conscious marke… - [Chic Hi-Tech Jewelry](https://www.trendhunter.com/trends/hi-tech-jewelry): CuffLinc's Wearable Technology Promotes Style and Safety (Category: Tech) Implication: The fashion industry has an opportunity to incorporate wearable technology into their products to appeal to tech-savvy consumers who place a high value on style. - [Undercover Distress Devices](https://www.trendhunter.com/trends/location-tracker): This Location Tracker Informs Loved Ones of Your Unsafe Circumstances (Category: Life-Stages) Implication: The personal security industry could explore using similar technology to create innovative devices that prioritize personal safety. - [Personal Security Apps](https://www.trendhunter.com/trends/personal-security-app): Emergensee Turns Smartphones into Hi-Tech Security Systems (Category: Tech) Implication: Disruptive innovation opportunity: Engage in mobile app development to create personal security apps that provide enhanced safety and peace of mind. - [Consensual Intimacy Apps](https://www.trendhunter.com/trends/good2go): The Good2Go App Attempts to Foster Positive Communication About Consent (Category: Tech) Implication: Disruptive innovation opportunity: Build dating apps with built-in consent features to promote safer and more respectful interactions. - [Taxi App Safety Measures](https://www.trendhunter.com/trends/sos-button): Uber Introduces SOS Button to Strengthen Rider Security (Category: Tech) Implication: The adoption of safety measures like the SOS button can help ride-hailing services enhance their reputation and attract more users. - [Empowering Safety Apps](https://www.trendhunter.com/trends/safety-app): Girl+ Gives Women Peace of Mind with a Mobile Panic Button (Category: Tech) Implication: The mobile app development industry can capitalize on the growing demand for safety apps by creating user-friendly and feature-rich platforms that cater specifically to women's sa… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)