# Digitized Protection Insect repellents evolve to satiate the modern tech-savvy consumer. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 22, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-protection ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Digitized Protection trend? **Digitized Protection:** As consumer dependence on technology continues, products like insect repellents are evolving to feature high-tech, digital components. Moving away from the typical spray format, repellents are being integrated into wearable technology and mobile apps to not only make application more convenient, but also streamline the process to be easily integrated into day-to-day activities. This turn toward tech integration suggests that consumers are not only looking for new ways to experience things, but also expect a technological tie-in, even when it comes to personal protection and health. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 26, 2014 to Jan 29, 2017 - Published: Feb 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Digitized Protection trend ### Tech Integration in Personal Protection Products As consumers become more dependent on technology, companies are integrating digital components into personal protection products like wearable insect repellents and mobile apps to make application more convenient and encourage day-to-day use. ### Humane Pest Control Systems Electronic pest control systems, like the Transonic PRO, that use sound waves instead of dangerous chemicals or inhumane traps are becoming a popular pest management option for consumers concerned about safety and animal welfare. ### Innovative Mosquito-Repelling Products Companies are introducing a range of creative and effective mosquito-repelling products like bracelets infused with geraniol extract, musical camping lanterns that also repel insects, and light-sensing malaria tests. ## What the Digitized Protection trend means for industry ### For Personal Care The personal care industry can benefit from tech integration in products like insect repellents, offering consumers a greater variety of high-tech personal protection options. ### For Pest Control As consumers become more concerned about animal welfare and the use of dangerous chemicals in their homes, the pest control industry can offer electronic pest control systems as a humane option. ### For Healthcare Medical startups, like Matibabu in Uganda, are developing innovative and non-invasive healthcare solutions that use technology, such as light-sensing malaria tests, to improve access and increase efficiency in healthcare. ## Workshop question How could technology make your products or services more convenient for consumers? ## Trend signals for Digitized Protection Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%. - Popularity: 53% - Activity: 47% - Freshness: 8% ## Examples of the Digitized Protection trend 6 featured examples from Mar 26, 2014 to Jan 29, 2017. - [Mosquito-Repelling Bracelets](https://www.trendhunter.com/trends/keep-bugs-at-bay): This Handy Wearable Device Helps to Keep Bugs at Bay (Category: Tech) Implication: Integrating insect-repelling features in outdoor clothing and gear to provide added value for consumers. - [Mosquito-Repelling Apps](https://www.trendhunter.com/trends/anti-mosquito-sonic-repeller): The Anti Mosquito Sonic Repeller App Claims to Keep Mosquitoes Away (Category: Tech) Implication: The rise of mosquito-repelling apps creates opportunities for developers in the mobile app development industry to create innovative solutions for insect control and prevention. - [Musical Mosquito-Repelling Lanterns](https://www.trendhunter.com/trends/camping-lanterns): This Camping Lantern Repels Insects and Plays Music (Category: Tech) Implication: Companies that specialize in outdoor and adventure gear can explore opportunities to create innovative products that combine various functionalities. - [Electronic Pest-Repelling Devices](https://www.trendhunter.com/trends/electronic-indoor-pestrepellers-this-electonic-pest-control-system-is-human): This Electonic Pest Control System is Humane and Safe to Use (Category: Tech) Implication: Pest control companies can provide new electronic pest control solutions to cater to consumers looking for eco-friendly and humane pest control methods. - [Alluring LED Mosquito Traps](https://www.trendhunter.com/trends/Mosquitoes-in-a-Trap): Mosquito in a Trap Keeps Those Pesky Bugs Away From You (Category: Tech) Implication: Creating advanced trapping technologies is a disruptive innovation opportunity within the insect pest control industry. - [Light-Sensing Malaria Tests](https://www.trendhunter.com/trends/diagnose-malaria): Ugandan Startup Matibabu Can Quickly Diagnose Malaria With Light (Category: Lifestyle) Implication: The healthcare technology industry can leverage this trend to develop innovative solutions for diagnosing and preventing malaria. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)