# Digitized Paint Paint-matching apps offer precision and diversity of application. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 16, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-paint ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Digitized Paint trend? **Digitized Paint:** Consumers are increasingly turning to apps to allow them to digitally match colors of interest to known paint colors, as well as reflect those colors in a space in real-time--ensuring accuracy in the process of interior design. This shift comes as brands in the design space try to align consumers' preference for customization with their already established digital habits. ## The consumer insight behind the Digitized Paint trend With the growth of online shopping, consumers are now accustomed to purchasing products before having actually tested them. With these new purchase habits has come the occasional added cost when an item is purchased and then discarded for its lack of alignment to the consumers' preferences. Thus, consumers are turning to apps that are able to blend real-world trials with digital ones–allowing them the opportunity to better trust what they decide to spend their money on. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 15 to Jul 16, 2019 - Published: Jul 16, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Digitized Paint trend ### Rise of Paint-Matching Apps The trend of using apps to digitally match desired paint colors and check colors in real-time is disrupting the interior design space, as brands try to align consumers' preference for customization with their established digital habits. A new opportunity lies in the integration of AI and machine learning technologies to enhance accuracy and precision. ### Augmented Reality in Home Decor With the growth of online shopping, consumers are now accustomed to purchasing products before having actually tested them. AR technology is disrupting the industry, providing customers the opportunity to blend real-world trials with digital ones—allowing them to better trust what they decide to spend their money on. Augmented reality applications in the home decor industry as a whole could enhance the customer experience and boost sales. ### Convenience in Home Design As technology enables the digitalisation of home design, customers are turning to apps that make the process more convenient and streamlined. Disruption exists in the simplification of the buying process, highlighting the need for seamless integration between mobile apps and physical retail store locations. ## What the Digitized Paint trend means for industry ### For Home Improvement Retail Home improvement retailers could innovate current store layout, design and customer experience such as incorporating digital testing features for in-store product selection. ### For Interior Design Interior designers can use these apps to enable the visualization of a virtually repainted or redecorated space. Architects could also use similar AR tools to bring digital mockups of buildings to life. ### For Paint Manufacturing Paint manufacturers have an opportunity to expand its online presence and use AI-based tools to help customers select the best paint for their homes. They could consider incorporating features such as personalised recommendations based on feedback, product ratings, and reviews. ## Workshop question How could your brand better customize its consumers' purchase journey? ## Trend signals for Digitized Paint Trend score 3.6 out of 10, from popularity 58%, activity 42%, freshness 8%. - Popularity: 58% - Activity: 42% - Freshness: 8% ## Examples of the Digitized Paint trend 6 featured examples from Jul 15 to Jul 16, 2019. - [Digital Color Eyedroppers](https://www.trendhunter.com/trends/dulux-color-sensor): The Dulux Color Sensor Helps Users Match Paint Colors Flawlessly (Category: Tech) Implication: The Dulux Color Sensor is a valuable tool for the home improvement industry, providing DIY decorators and professional designers with an innovative way to match paint colors flawl… - [Convenient Color Coordination Apps](https://www.trendhunter.com/trends/color-capture): Color Capture Makes It Easy to Get the Perfect Shade of Paint (Category: Tech) Implication: Disruptive innovation opportunity: Partnering with color capture apps to offer exclusive discounts and promotions on recommended paint colors and home decor items. - [Immersive Color Testing Apps](https://www.trendhunter.com/trends/project-color): Project Color by The Home Depot Lets Users Virtually Decorate Spaces (Category: Tech) Implication: Opportunity for the home decor industry to leverage immersive color testing apps to enhance the shopping experience and drive online sales. - [Smart Paint-Matching Devices](https://www.trendhunter.com/trends/palette-pico): The Palette Pico Device Records Color With Ease and Accuracy (Category: Tech) Implication: The paint and coating industry can benefit from incorporating smart paint-matching devices with hyper-specific shade detection technology into their products, for easier and more… - [Curated Paint-Matching Apps](https://www.trendhunter.com/trends/behr-colorsmart): The BEHR ColorSmart App Helps Home Owners Select the Ideal Paint Shade (Category: Tech) Implication: Disruptive innovation opportunity: Develop innovative mobile apps that enhance the paint selection and ordering process. - [Intuitive Paint Selection Apps](https://www.trendhunter.com/trends/pick-a-paint): Valspar's ‘Pick-a-paint’ App Boasts Color Matching Capabilities (Category: Tech) Implication: Disruptive innovation opportunity: Develop interactive color selection tools for interior designers to quickly match paint shades with furniture and decor. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)