# Digitized Ordering Tech-savvy youths turn to apps for ordering to satiate a desire for convenience. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 22, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-ordering ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Digitized Ordering trend? **Digitized Ordering:** As Generation Z continues to rely on the ease of technology for comfort, traditional activities like ordering meals are being revamped to satiate a generation heavily consumed by high-tech gadgets and complete self-sufficiency. Combining the ease of mobile applications with the desire to stay socially connected, mobile meal apps reflects the need for more instantaneous, and less time-consuming methods of consumption. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 11, 2013 to Apr 16, 2015 - Published: Apr 22, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Digitized Ordering trend ### Mobile Meal Apps As technology advances and customers seek more instantaneous methods of consumption, mobile meal apps provide a disruptive opportunity for restaurants to reach a tech-savvy audience. ### Effortless Meal Planning Services such as ZipList bring convenience to the hectic task of holiday meal planning, offering a disruptive opportunity to streamline consumers' cooking and shopping experiences. ### Digital Payment Features Digital payment features like Papa John's PayShare take into account the needs of a sharing economy workforce, providing a disruptive opportunity for businesses to offer secure and convenient payment options. ## What the Digitized Ordering trend means for industry ### For Restaurant Industry Mobile meal apps and social food ordering apps provide the restaurant industry with disruptive opportunities to engage a tech-savvy audience and streamline the ordering process. ### For Retail Industry Effortless meal planning apps provide a disruptive opportunity for retailers to offer meal planning and recipe collection features to increase engagement and sales. ### For Finance Industry Digital payment features such as PayShare provide a disruptive opportunity for the finance industry to revolutionize the way consumers spend and share money in a sharing economy workforce. ## Trend signals for Digitized Ordering Trend score 2.8 out of 10, from popularity 49%, activity 26%, freshness 8%. - Popularity: 49% - Activity: 26% - Freshness: 8% ## Examples of the Digitized Ordering trend 6 featured examples from Mar 11, 2013 to Apr 16, 2015. - [Pizza Payment Sharing](https://www.trendhunter.com/trends/split-the-bill): Papa John's PayShare Feature Allows Users to Split the Bill (Category: Tech) Implication: The PayShare feature can disrupt the food delivery industry by providing a seamless way for customers to split the bill when ordering online. - [SMS Lunch Services](https://www.trendhunter.com/trends/gob): Toronto's Gob is a Service That Lets You Order Lunch by Text Message (Category: Tech) Implication: Disruptive innovation opportunity: Utilize text or mobile-based platforms to streamline the food delivery process and provide more convenient options to customers. - [Effortless Meal-Planning Apps](https://www.trendhunter.com/trends/holiday-meals): ZipList Makes It Easy to Create Daily Dinners and Holiday Meals (Category: Tech) Implication: Food tech companies can innovate on meal-planning apps like ZipList by incorporating personalized recipe recommendations and smart grocery list features. - [Pizza-Ordering Anime Apps](https://www.trendhunter.com/trends/japanese-app): This Domino's Pizza App Utilizes a Popular Japanese Anime Character (Category: Tech) Implication: Disruptive innovation opportunity for food delivery companies to collaborate with popular anime characters and create unique app experiences to attract customers. - [Customizable Coffee Ordering Apps](https://www.trendhunter.com/trends/starbucks-app): The Starbucks App Will Let You Pick Your Perfect Coffee Time (Category: Tech) Implication: The food and beverage industry can benefit from the pre-ordering trend, allowing for faster service and increased customer satisfaction through personalized options. - [Social Food Ordering Apps](https://www.trendhunter.com/trends/food-ordering-apps): The Popular Foursquare App Now Lets You Order Food From Anywhere (Category: Tech) Implication: The integration of food ordering features into popular apps like Foursquare presents a disruptive innovation opportunity for the food tech industry. ## Recent trend clusters - 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