# Digitized Girl Power The next phase of equality for women focuses on tech and the online sphere. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 31, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-girl-power ## Key Figures - Trend score: 2.6/10 - Evidence articles: 8 ## What is the Digitized Girl Power trend? **Digitized Girl Power:** The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 4, 2015 to Jul 21, 2016 - Published: Mar 31, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America ## Examples of the Digitized Girl Power trend 8 featured examples from Feb 4, 2015 to Jul 21, 2016. - [Female-Friendly Networking Apps](https://www.trendhunter.com/trends/bumble-BIZZ-networking-app): The Bumble BIZZ App Introduces Women To Careers Of Interest (Category: Tech) Implication: There is an opportunity for software developers to design and create networking apps that cater specifically to women seeking job opportunities in male-dominated fields. - [All-Female DJ Workshops](https://www.trendhunter.com/trends/dj-workshop): This Immersive Workshop Was Created to Empower Musically Inclined Women (Category: Art & Design) Implication: Opportunities for DJ workshops and classes specifically designed for women to learn and excel in the electronic music industry. - [Girl-Targeted Tech Programs](https://www.trendhunter.com/trends/3d-printing-project): This 3D Printing Project Enables You to Invest in Girls' Education (Category: Social Good) Implication: Non-profit organizations can use 3D printing technology to empower girls and students in STEM education. - [Girls-Only Gamer Parties](https://www.trendhunter.com/trends/girl-gamers): Microsoft Japan Threw an Xbox Party Exclusively for Girl Gamers (Category: Tech) Implication: The gaming industry can benefit from creating more opportunities and events that cater specifically to women, allowing for a more inclusive and diverse gaming community. - [Female Mentorship Platforms](https://www.trendhunter.com/trends/female-mentor): The Glassbreakers App Matches Up Women in Tech for Guidance (Category: Social Media) Implication: The technology industry can benefit from peer mentorship platforms that connect individuals within the industry for mutual guidance and support. - [Girls Coding Camps](https://www.trendhunter.com/trends/techgirlz): TechGirlz Runs a Tech-Themed Entrepreneurial Summer Camp for Girls (Category: Social Good) Implication: Foundations and educational institutions can integrate technology into their curriculum to improve the diversity of young women and promote an interest in STEM fields through hand… - [Empowering Emoji Campaigns](https://www.trendhunter.com/trends/likeagirl-campaign): The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis (Category: Marketing) Implication: Developing new emoji standards and designing inclusive emoji sets. - [Tween Feminism Tours](https://www.trendhunter.com/trends/rookie-yearbook-four): The Rookie Yearbook Four Meetup is Hosted by Tavi Gevinson and Readers (Category: Life-Stages) Implication: The popularity of publications like Rookie and their focus on empowering young girls present an opportunity for publishing companies to create similar content and reach a growing… ## Themes within the Digitized Girl Power trend ### Digitized Feminism As technology sees more female entrepreneurs and gadgets targeted towards girls, a shift in girls' attitude towards technology shows a next frontier for feminism. ### STEM Gender Skills Gap Initiatives aimed at gamification of digital technologies, peer mentorships and tech-themed entrepreneurial summer camp for girls could potentially mitigate the unemployment situation in Africa and close the gender gap in tech-related fields. ### Female-Centric Technology From female-mentoring apps to networking platforms, brands focusing on expanding their technology offerings to women are disrupting the male-dominated industry and elevating women’s presence in tech. ## What the Digitized Girl Power trend means for industry ### For Technology Initiatives and campaigns that specialize in gamification of digital technologies and promoting STEM-related fields can resonate more with a wider audience while contributing to shifting cultural attitudes towards technology. ### For Entertainment Initiatives that create safe and empowering spaces for female gamers and offer immersive workshops to women who want to learn more about music or other entertainment genres are disrupting the unbalanced entertainment industry. ### For Education Tech-themed entrepreneurial summer camp for girls, female-mentoring apps and other similar programs are aimed at boosting STEM education and promoting female participation in technology and entrepreneurship. ## Trend signals for Digitized Girl Power Trend score 2.6 out of 10, from popularity 41%, activity 30%, freshness 8%. - Popularity: 41% - Activity: 30% - Freshness: 8% ## Recent trend clusters - [Modular Capture](https://www.trendhunter.com/protrends/creator-recording-gear) (Tech) - [Catalog Refresh](https://www.trendhunter.com/protrends/legacy-game-enhancement) (Tech) - [Preset Desktops](https://www.trendhunter.com/protrends/entry-level-desktop) (Tech) - [Fan Editions](https://www.trendhunter.com/protrends/themed-gaming-laptop) (Tech) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Animal-Inspired Printer Tools](https://www.trendhunter.com/trends/animal-inspired-printer-tools) All articles: [Tech](https://www.trendhunter.com/tech)