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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,421 more

Digitized Friendship

Seeking to maintain and create new bonds, consumers turn to mobile apps

Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
146,202 Total Clicks
Date Range:
May 13 — Mar 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Female Friend-Finding Apps
Female Friend-Finding Apps
The 'Hey! VINA' App Helps Women Expand Their Social Circle
‘Hey! VINA’ is a new app that uses a Tinder-style interface to help women make new friends. While apps already serve as a useful tool for meeting potential dates, it seems only natural... MORE
Friend-Tracking Apps
Friend-Tracking Apps
The Closely App Lets Your Friends Know Where to Meet You
The location-tracking app Closely by German company Familonet is launching an app for friends, family and coworkers to easily find one another while their out. This app allows users to let their... MORE
Friendship-Purchasing Apps
Friendship-Purchasing Apps
The 'Bondsy' App Lets You Sell Items for More Than Money
Making friends can be hard, but the ‘Bondsy’ app will help with that by letting you sell your items for friendship. Instead of cash, Bondsy allows you to sell things for more than money.... MORE
Selfie-Requesting Apps
Selfie-Requesting Apps
The Shootlr App Lets Friends Share and Request Selfies of Each Other
The Shootlr app was designed to reduce FOMO (fear of missing out) in users. Based in Rotterdam, the photography app lets your friends take pictures of you with your phone. TechCrunch describes the... MORE
Social Friend-Finding Apps
Social Friend-Finding Apps
'Nine' Offers a Way for Instagram Users to Connect Over Interests
‘Nine’ is an app that takes a page from Tinder in order to help people online make real-world connections. Rather than being strictly for the purposes of dating, Nine has a unique... MORE
play_circle_filled Friendship-Testing Apps
Friendship-Testing Apps
'Say the Same Thing' App is Played Until Two People Say the Same Word
This awesome phone app is basically a game that tests to see if friends are on the same wave-length by seeing how long it takes for two people to say the same word. The name of this fun connection... MORE
Friend-Locating Apps
Friend-Locating Apps
The Marco Polo App Helps You Find Your Friends While You're Out on the Town
The Marco Polo friend-locating app is a great tool to have on your smartphone when you’re going out in a large group. This app helps you find the exact locations of your friends if you’... MORE

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Social Activity-Planning Apps
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play_circle_filled Friend-Finding Apps
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Metropolitan Lifestyle Apps
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