# Digitized Fashion Fashion brands are using technology to enhance clothing presentation. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-fashion ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Digitized Fashion trend? **Digitized Fashion:** Technology's uses are endless and the fashion industry is beginning to catch on to this fact. The use of animation, interactivity and projections in fashion has proved the creative potential of the fusion of technology with the fashion world. This intersection speaks to the growing need for fashion brands to incorporate digitization in order to capture consumer attention in a market overrun with competitors. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 14 to Oct 18, 2016 - Published: Oct 19, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Digitized Fashion trend ### Enhanced fashion presentation Fashion brands are incorporating animations, interactivity and projections to capture consumer attention. ### Digitized fashion shows Fashion designers are creating immersive digital fashion shows that incorporate technology and revitalizes traditional concepts. ### Glowing responsive clothes The use of textiles that emit light and proximity sensors create glowing clothes that interact with the audience, revealing an immersive and interactive fashion experience. ## What the Digitized Fashion trend means for industry ### For Fashion and luxury brands Fashion and luxury brands can leverage digitization and technology to stand out in a crowded market. ### For Technology firms Technology firms can partner with fashion designers to create immersive fashion shows and innovative clothing designs. ### For Event and entertainment organizers Event and entertainment organizers can incorporate digitized fashion shows and interactive glowing clothing into their events for a more memorable and experiential experience. ## Workshop question What is one way that your brand could leverage technology to increase the aesthetic value of your product? Consider the physical appearance, retail displays etc. ## Trend signals for Digitized Fashion Trend score 5.8 out of 10, from popularity 85%, activity 82%, freshness 8%. - Popularity: 85% - Activity: 82% - Freshness: 8% ## Examples of the Digitized Fashion trend 4 featured examples from Jun 14 to Oct 18, 2016. - [Holographic Fashion Shows](https://www.trendhunter.com/trends/holographic-fashion-show): This Fashion Show Projected Holograms of Clothes onto Models (Category: Fashion) Implication: Disruptive innovation opportunity for designers to create virtual fashion lines. - [Immersive Fashion Installations](https://www.trendhunter.com/trends/digital-fashion-show): This Digital Fashion Show Was Inspired by The Natural World (Category: Tech) Implication: Fashion brands can leverage immersive installations and digital integration to enhance brand experiences and engage customers in the luxury fashion industry. - [Digitally Animated T-Shirts](https://www.trendhunter.com/trends/animated-tshirts): These T-Shirts Have Customizable Digital Animations When on Camera (Category: Tech) Implication: The fashion industry can capitalize on the trend of customizable, technology-enhanced apparel. - [Responsive Glowing Clothes](https://www.trendhunter.com/trends/glowing-clothes): The 'Futuro' Collection Interacts with Audience Members (Category: Tech) Implication: The fashion industry has an opportunity to explore the use of technology and sensors to create interactive and responsive clothing that enhances the overall consumer experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)