# Digitized Donating Philanthropic initiatives turn to mobile apps for easy consumer access. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 5, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-donating ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Digitized Donating trend? **Digitized Donating:** Offering more efficient methods of social good, philanthropic initiatives are turning to mobile apps to make acts like donation more accessible. Reducing the need for exertion, apps provide consumers with a high-tech alternative to physically donating goods. Such techniques signify a need for more adaptable and instantaneous forms of philanthropy. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 12, 2012 to Mar 7, 2014 - Published: Aug 5, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digitized Donating trend ### Mobile Donation Apps The rise of mobile donation apps empowers consumers to make easy and adaptable philanthropic contributions, without the need for physical donations. Business professionals can develop new donation apps that provide more flexibility and convenience for users. ### Social Media Donation Apps Social media donation apps utilize the power of social networking to encourage people to donate unwanted items to charity organizations. Business professionals can develop apps that incentivize people to donate by offering rewards or perks. ### Donation Pledging Apps Donation pledging apps, like the Karma Refill app or One Today Android App, make it easy for users to give to multiple charities with the touch of a button. Business professionals can develop similar apps that make donating as easy and mindless as possible. ## What the Digitized Donating trend means for industry ### For Mobile App Development Mobile app developers can capitalize on the trend of mobile donation apps by creating new donation or pledging apps that appeal to consumers who seek easy and innovative solutions for philanthropic contributions. ### For Social Media Marketing Social media marketers can leverage the trend of social media donation apps by developing campaigns that encourage people to donate unwanted items to charity organizations for a good cause. ### For Charity and Nonprofit Organizations Charity and nonprofit organizations can benefit from the increasing popularity of donation apps by partnering with app developers to make their platform user-friendly, accessible, and effective. ## Trend signals for Digitized Donating Trend score 2.7 out of 10, from popularity 46%, activity 27%, freshness 8%. - Popularity: 46% - Activity: 27% - Freshness: 8% ## Examples of the Digitized Donating trend 5 featured examples from Nov 12, 2012 to Mar 7, 2014. - [Donation-Encouraging Apps](https://www.trendhunter.com/trends/karma-refill-mobile-app): Karma Refill is Designed to Facilitate Charitable Donations (Category: Business) Implication: Disruptive innovation opportunity: Develop innovative solutions for nonprofits to leverage mobile apps and integrated payment systems to increase donations and engagement. - [Charitable Playlist-Hogging Apps](https://www.trendhunter.com/trends/guilty-pledgers): Guilty Pledgers Lets Users Add Songs to Playlists for a Donation (Category: Tech) Implication: Music streaming platforms can incorporate donation features, adding a social impact aspect to users' music experiences. - [Mindlessly Easy Donation Apps](https://www.trendhunter.com/trends/one-today-android-app): One Today Android App Lets People to Give with a Push of a Button (Category: Social Good) Implication: Nonprofit organizations can use these apps to simplify the donation process and increase engagement and support from their donors. - [Charitable Holiday Apps](https://www.trendhunter.com/trends/apple-donation-box-app): The Apple Donation Box App Donates the Price of Unwanted Apps to Charity (Category: Tech) Implication: Mobile app development companies can capitalize on the demand for donation apps by creating user-friendly platforms that enable users to support charitable causes. - [Clothing Drive Apps](https://www.trendhunter.com/trends/charitable-social-media): Charitable Social Media Shares How Much You Care (Category: Social Good) Implication: The tech and social media industry has the potential to develop innovative solutions that connect individuals with donation opportunities and promote charitable causes. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)