# Digitized Dispensary Dispensary services use digital platforms to market or sell products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 30, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-dispensary ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Digitized Dispensary trend? **Digitized Dispensary:** With the cannabis industry in North America on a significant upturn, brands that sell or promote this product are doing so via various digital platforms, whether those are apps or digital booths. This shift serves to further normalize this industry in both recreational and medicinal capacities, while providing the convenience consumers require. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2015 to Apr 30, 2016 - Published: Nov 30, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digitized Dispensary trend ### Digitized Dispensary Brands in the cannabis industry are using digital platforms for marketing and sales to further normalize the industry, creating an opportunity for dispensaries to manage their listings and gather reviews. ### Mobile Marijuana Delivery Marijuana delivery applications such as Nestdrop and GreenRush, which connect patients with dispensaries, are disrupting the pharmaceutical, delivery and transportation industries. ### Virtual Cannabis Shops Digitally-focused dispensaries such as The Reef are disrupting traditional brick-and-mortar retail, providing customers with a futuristic shopping experience, and creating an opportunity to use flat screens and tablets for interactive sales strategies. ## What the Digitized Dispensary trend means for industry ### For Pharmaceutical Medical marijuana delivery services are disrupting the traditional pharmaceutical industry and providing patients with fast, convenient access to medicinal cannabis products. ### For Delivery and Transportation Mobile marijuana delivery apps are disrupting traditional delivery and transportation industries by delivering cannabis products to their customers' doorstep. ### For Retail Digitally-focused dispensaries such as The Reef are disrupting traditional brick-and-mortar retail, providing customers with a futuristic shopping experience. ## Workshop question How can your company overcome any negative perceptions its consumers may have towards aspects of its brand? ## Trend signals for Digitized Dispensary Trend score 2.8 out of 10, from popularity 39%, activity 38%, freshness 8%. - Popularity: 39% - Activity: 38% - Freshness: 8% ## Examples of the Digitized Dispensary trend 5 featured examples from Aug 11, 2015 to Apr 30, 2016. - [Digital Pot Shops](https://www.trendhunter.com/trends/recreational-marijuana-store): This Washington Recreational Marijuana Store is a Purely Digital Dispensary (Category: Lifestyle) Implication: Implementing a purely digital approach can revolutionize the way cannabis is sold. - [Convenient Cannabis Service Apps](https://www.trendhunter.com/trends/blazenow): Blazenow is a New App That Helps Users Find Dispensaries (Category: Tech) Implication: The cannabis industry stands to gain immensely from innovations in app-based services like Blazenow. - [Legal Marijuana Apps](https://www.trendhunter.com/trends/marijuana-delivery): This Marijuana Delivery App Gets Cannabis from Dispensaries to Patients (Category: Business) Implication: Legal marijuana apps have the potential to disrupt the cannabis industry by streamlining delivery processes and expanding customer reach. - [Dispensary-Connecting Platforms](https://www.trendhunter.com/trends/greenrush): GreenRush is a Mobile Platform Connecting Patients to Dispensaries (Category: Tech) Implication: The growing demand for convenient and efficient cannabis delivery services is creating opportunities for platforms like GreenRush to disrupt the traditional retail sector. - [Marijuana-Locating Apps](https://www.trendhunter.com/trends/marijuana-dispensaries): 'Blaze Now' Helps Users Rate and Find Marijuana Dispensaries (Category: Tech) Implication: The growing demand for marijuana-related apps presents a lucrative opportunity for mobile app developers to create innovative and user-friendly platforms like Blaze Now. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)