# Digitized Diet Nutritional monitoring is enhanced via accessible, mobile applications. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 10, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-diet ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Digitized Diet trend? **Digitized Diet:** Despite the benefits of a nutritional lifestyle, preparation and monitoring can prevent individuals from taking the leap. Seeking a more adaptable method of maintaining nourishment, consumers are turning to mobile apps to help measure, analyze and record everything from calories to food intake, combining the convenience of modern technology with a desire to maintain health. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8 to Mar 25, 2014 - Published: Jun 10, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digitized Diet trend ### Mobile Nutrition Monitoring Consumers are turning to mobile apps to help measure, analyze and record everything from calories to food intake. ### Personalized Nutrition Coaching The rise of apps offering personalized diet plans for users connecting with their own personalized diet plans and feedback from nutrition coaches. ### Comprehensive Health Tracking The development of apps like Noom which integrate diet, exercise and psychological elements to create a more comprehensive approach to weight loss and health tracking. ## What the Digitized Diet trend means for industry ### For Healthtech The increasing use of apps for nutrition and health tracking creates disruptive innovation opportunities for healthtech companies. ### For Mobile App Development The growing demand for personalized nutrition apps and comprehensive health trackers creates opportunities for businesses specializing in mobile app development. ### For Fitness Apparel As the trend continues towards more personalized and technology-driven health and fitness tracking, businesses in fitness apparel can consider integrating technology into their products. ## Trend signals for Digitized Diet Trend score 2.2 out of 10, from popularity 38%, activity 20%, freshness 8%. - Popularity: 38% - Activity: 20% - Freshness: 8% ## Examples of the Digitized Diet trend 4 featured examples from Jan 8 to Mar 25, 2014. - [Healthy Nutrition Coaching Apps](https://www.trendhunter.com/trends/rise-app): The Rise App is a New Way to Diet and Healthy Eating (Category: Tech) Implication: The Rise app aligns with the health and wellness industry by offering personalized diet plans and coaching to improve users' overall well-being. - [Comprehensive Weight-Loss Apps](https://www.trendhunter.com/trends/noom): The 'Noom' App Tracks Your Diet, Exercise and Psychological State (Category: Tech) Implication: The rise of comprehensive weight-loss apps like Noom creates an opportunity for health tech innovators to develop more sophisticated, user-focused platforms that integrate quantit… - [Food-Scanning Diet Apps](https://www.trendhunter.com/trends/healthy-diet-app): This Healthy Diet App Reveals Nutritional Info from Barcode Scans (Category: Lifestyle) Implication: Innovative mobile app developers can tap into the growing demand for diet tracking apps that incorporate barcode scanning and feature integration with popular weight management sy… - [Minimal Weight-Watching Apps](https://www.trendhunter.com/trends/diet-tracker): The Simple Diet Tracker App Keeps Track of Weight Over Time (Category: Tech) Implication: Opportunity for health and fitness industry to develop personalized fitness and diet plans using data from weight tracking apps. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)