# Digitized Creativity Kids turn to online apps and digital tools for imaginative exploration. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 26, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-creativity ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Digitized Creativity trend? **Digitized Creativity:** Moving beyond pen and paper, kids are turning to online tools and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 20, 2015 to Jan 27, 2016 - Published: Jan 26, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, South America, Europe, Asia ## Themes within the Digitized Creativity trend ### Digital Creativity for Kids Kids' creativity is being fostered and enhanced with digital tools and apps. ### Augmented Reality (AR) Coloring Books AR coloring books combine the traditional coloring book with a mobile app that makes the finished product 3D. ### Interactive Play Apps and Devices Brands are creating imaginative play apps and devices that combine physical toys with technology to promote learning and engagement. ## What the Digitized Creativity trend means for industry ### For Toy Industry Toys are evolving with the use of technology, incorporating features like AR technology, digital tracing, and colorful play tablets. ### For Education Technology Industry Digital learning tools are becoming more prevalent, opening up new opportunities for students to engage with educational content. ### For Media Industry Media companies like Disney are partnering with brands to create innovative experiences that engage younger audiences. ## Workshop question How can your brand increase digital literacy with your consumers? ## Trend signals for Digitized Creativity Trend score 4.7 out of 10, from popularity 78%, activity 54%, freshness 8%. - Popularity: 78% - Activity: 54% - Freshness: 8% ## Examples of the Digitized Creativity trend 5 featured examples from Jul 20, 2015 to Jan 27, 2016. - [Kids' Educational eWriters](https://www.trendhunter.com/trends/boogie-boards): Boogie Boards Teach Kids to Write and Count with Digital Tracing (Category: Life-Stages) Implication: Boogie Boards cater to the education technology industry by offering a digital tracing solution specifically designed for kids. - [Augmented Coloring Books](https://www.trendhunter.com/trends/colorful-drawing): 'Crayonpang' Adds Animation and Mobility to Each Colorful Drawing (Category: Life-Stages) Implication: Augmented coloring books could disrupt the traditional toy and game industry, providing an interactive and exciting new experience for children. - [Colorful Play Tablets](https://www.trendhunter.com/trends/ewriter): Boogie Board's Scribble n' Play eWriter Lets Kids Doodle in Color (Category: Life-Stages) Implication: Ewriters and future low-tech writing tablets could become the future of education, revolutionizing how students learn and take notes. - [Augmented Reality Coloring Books](https://www.trendhunter.com/trends/augmented-reality-coloring-book): Disney's New App Will Make a Child's Artwork 3D (Category: Life-Stages) Implication: Education technology companies can incorporate augmented reality into their products, such as coloring books, to enhance learning experiences. - [Imaginative Play Apps](https://www.trendhunter.com/trends/play-collection): IKEA Partnered with DreamWorks to Showcase Its New LATTJO Play Collection (Category: Life-Stages) Implication: Potential for furniture brands to team up with entertainment companies to create immersive play experiences for children. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)