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# Digitized Collection
Collectible items now exist in the virtual world for entertainment purposes.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 28, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-collection

## Key Figures

- Trend score: 3.6/10
- Evidence articles: 4

## What is the Digitized Collection trend?

**Digitized Collection:** The use of the digital sphere in almost every aspect of consumers' lives, whether work or play, has inevitably trickled over to the collectibles industry. Virtual trading and collection platforms serve the modern day consumers' desire for a new form of this traditional practice that aligns with the tech habits they have grown accustomed to in the present day.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Apr 4, 2018 to Aug 7, 2019
- Published: Dec 28, 2017
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Digitized Collection trend

### Blockchain-Traded Collectibles

Blockchain and cryptocurrency presents opportunities for the exchange of truly rare collectibles.

### Approachable Digital Collectibles

Making it possible for creators to make their own digital collectibles without experience with coding or blockchain technology.

### App-Connected Dwelling Toys

Augmented reality and app-connected experiences allows toys to offer unique, interactive experiences beyond just physical play.

## What the Digitized Collection trend means for industry

### For Blockchain Technology

Blockchain technology presents opportunities beyond just cryptocurrency, including digital collectibles.

### For Toy Industry

The collectibles industry has evolved to include tech component for modern day consumers.

### For Augmented Reality

AR and app-connected experiences offers potential for innovation and interactivity for companies beyond the toy industry.

## Workshop question

How can your brand adapt to changed consumer habits in its area of expertise?

## Trend signals for Digitized Collection

Trend score 3.6 out of 10, from popularity 58%, activity 44%, freshness 8%.

- Popularity: 58%
- Activity: 44%
- Freshness: 8%

## Examples of the Digitized Collection trend

4 featured examples from Apr 4, 2018 to Aug 7, 2019.

- [App-Connected Dwelling Toys](https://www.trendhunter.com/trends/dwelling-toy): Jazwares' Nanables Invite Kids to Discover the Homes of "Nanos" (Category: Life-Stages)
  Implication: Innovative toy companies can capitalize on the demand for app-connected and collectible toys.
- [Approachable Digital Collectibles](https://www.trendhunter.com/trends/fan-bits): 'Fan Bits' Lets Users Create and Sell Blockchain-Secured Items (Category: Business)
  Implication: Artists can explore new revenue streams by creating and selling digital collectibles, blurring the line between physical and digital artwork.
- [Toy-Tracking Collector Apps](https://www.trendhunter.com/trends/collector-app): Funko's App Helps Users Track a Collection, Manage Wish Lists & More (Category: Tech)
  Implication: Developing more robust collector apps and integrating barcode scanning technology could provide a competitive edge in the collectibles industry.
- [Blockchain-Traded Collectibles](https://www.trendhunter.com/trends/cryptoart-collectibles): A Japanese Anime Studio Will Be Selling Rare Cryptoart Collectibles (Category: Tech)
  Implication: The art market industry can leverage blockchain and cryptocurrency to revolutionize the way physical and digital artworks are authenticated, traded, and owned.

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
