# Digitized Cannabis Virtual and augmented reality enters the cannabis space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 10, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-cannabis ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Digitized Cannabis trend? **Digitized Cannabis:** The merging of augmented and virtual realities with the cannabis industry is on the rise as brands look to offer immersive experiences for connoisseurs and beginners alike. These platforms offer benefits like virtual product libraries and augmented package engagement--prioritizing both informative and creative experiences for viewers. ## The consumer insight behind the Digitized Cannabis trend The growth of the cannabis industry in North America has brought on its collaboration with a range of industries. For novice consumers, being informed about this emerging space is crucial in order to alleviate some of the apprehension they feel when they're considering consuming a substance that was once attached with stigma and misinformation. For those who are more familiar with the substance and the industry, these emerging technologies offer an element of entertainment that has been missing with government-sanctioned cannabis distribution. ## At a Glance - Evidence: 4 featured examples - Articles from: May 14 to Oct 11, 2019 - Published: Oct 10, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Digitized Cannabis trend ### Virtual and Augmented Reality in Cannabis Industry The integration of virtual and augmented reality technologies offer innovative immersive experiences to consumers in the cannabis industry. ### AR/VR-powered Packaging in Product Retail AR and VR-powered packaging creates an immersive experience for customers that provides detailed information about products and creates more brand engagement opportunities. ### Virtual Cannabis Engagement Technologies Virtual cannabis engagement technologies, such as virtual reality and interactive platforms, provide education, product information and opportunities for cannabis growers, retailers, and distributors. ## What the Digitized Cannabis trend means for industry ### For Retail and E-Commerce Advances in AR/VR technologies can improve consumer experiences and create deeper engagement opportunities in product retail and e-commerce markets. ### For Health and Wellness Technological innovations in cannabis education and experiences can disrupt the traditional health and wellness market by providing more accurate information and personalized experiences. ### For Entertainment and Media The integration of AR/VR technologies and cannabis industry can provide customized entertainment and media experiences for consumers. ## Workshop question How could your brand collaborate with the emerging cannabis space? ## Trend signals for Digitized Cannabis Trend score 5.4 out of 10, from popularity 85%, activity 68%, freshness 9%. - Popularity: 85% - Activity: 68% - Freshness: 9% ## Examples of the Digitized Cannabis trend 4 featured examples from May 14 to Oct 11, 2019. - [VR-Powered Cannabis Experiences](https://www.trendhunter.com/trends/cannabis-experiences): Irisa is Disrupting the Cannabis Retail Space with Virtual Reality (Category: Tech) Implication: Integrating virtual reality technology to enhance the customer experience and educate customers about different cannabis products. - [Experiential AR Applications](https://www.trendhunter.com/trends/ar-application): NexTech's ARitize App Connects Brands with Their Target Demographics (Category: Marketing) Implication: ARitize app enables consumer goods brands to enhance engagement and educate consumers about their products. - [AR-Powered Cannabis Packaging](https://www.trendhunter.com/trends/cannabis-packaging1): Leafly Redefines the Cannabis Experience Through Immersive Packaging (Category: Lifestyle) Implication: The cannabis packaging industry can adopt AR technology to enhance product experiences and differentiate brands. - [Virtual Cannabis Engagement Technologies](https://www.trendhunter.com/trends/weed-vr): Weed VR Connect Users with Growers and Distributors (Category: Tech) Implication: The cannabis industry can utilize virtual reality technology to enhance consumer engagement and provide a more immersive shopping experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)