# Digitized Adoption Pet adoption is given a modern, social overhaul to improve efficacy. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 5, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digitized-adoption ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Digitized Adoption trend? **Digitized Adoption:** As social organizations strive to get the attention of consumers, the utilization of apps and social networking for pet adoption is getting attention for their humor and accessibility. The lightening of traditionally serious topics is drawing in younger demographics that prefer interactivity and tech-based solutions. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 28, 2013 to Aug 5, 2014 - Published: Aug 5, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Digitized Adoption trend ### Social Pet Adoption Campaigns Utilizing social media, celebrities, or social events to promote pet adoption can target younger demographics and improve adoptive efficacy. ### Pet-Specific Adoption Apps Developing targeted mobile apps that enable people to adopt pets based on specific breeds, colors, or pet features can improve adoptive relevance and make the adoption process more efficient. ### Creative Adoption Projects Developing pets' artistic campaigns using images, videos, or creative texts can draw attention to animal rescue and adoption and improve the pets' chances of finding loving homes. ## What the Digitized Adoption trend means for industry ### For Social Media and Entertainment Leveraging social media trends, partnerships with celebrities, or sponsoring social pet events can provide a unique opportunity for businesses to promote pet adoption efforts. ### For Mobile Applications Development Adopting mobile technologies such as image recognition and mobile matchmaking to the pet adoption matching process can improve adoptive relevance and promote the adoption process' efficacy. ### For Animal Health and Well-being Developing technologies and platforms that promote animal health, safety, and welfare, including animal adoption, can provide innovative solutions to the pet industry's challenges. ## Trend signals for Digitized Adoption Trend score 3.5 out of 10, from popularity 67%, activity 31%, freshness 8%. - Popularity: 67% - Activity: 31% - Freshness: 8% ## Examples of the Digitized Adoption trend 5 featured examples from Nov 28, 2013 to Aug 5, 2014. - [Canine Matchmaking Campaigns](https://www.trendhunter.com/trends/pet-adoption-campaign): The Puppy Love Pet Adoption Campaign Matches People to Loving Pets (Category: Lifestyle) Implication: Puppy Love highlights opportunities for disruption in the pet adoption industry by utilizing technology to more effectively connect abandoned pets with potential owners. - [Pup Adoption Apps](https://www.trendhunter.com/trends/barkbuddy-app): The BarkBuddy App is Tinder for Puppies (Category: Tech) Implication: The pet adoption industry can benefit from embracing new technology-driven approaches like adoption apps to enhance the adoption process and connect more animals with loving homes. - [Social Animal Adoption Campaigns](https://www.trendhunter.com/trends/animals-on-instagram): Famous Animals on Instagram Help to Promote Pet Adoptions (Category: Lifestyle) Implication: Revolutionize pet adoption by implementing social media campaigns and influential pet ambassadors to reach target communities - [Photoshopped Adoption Projects](https://www.trendhunter.com/trends/help-dogs-with-images): The Help Dogs with Images Series Focuses on Rescue Pets (Category: Social Good) Implication: The photography industry can explore new opportunities in capturing and promoting the unique aspects of rescue animals for adoption. - [Lookalike Pet Adoption Apps](https://www.trendhunter.com/trends/petmatch): The PetMatch App Helps You Find Pets Based on Their Looks (Category: Tech) Implication: Pet Industry can benefit from investing in new technologies to improve the matching process and provide personalized recommendations for pet adoptions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)