# Digitized Wardrobe Consumers turn to smartphone apps for curated closet displays. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 19, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-wardrobe-fashion-brands-turn-to-technology-for-curated-online-close ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Digitized Wardrobe trend? **Digitized Wardrobe:** Online fashion platforms are releasing curated digital closet concepts. Replacing racks and hangers are smartphone applications that enhance wardrobes with virtual tools such as geo-tagging and customized style suggestions. These features benefit retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store. ## At a Glance - Evidence: 4 featured examples - Articles from: May 3, 2015 to Mar 17, 2016 - Published: May 19, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Themes within the Digitized Wardrobe trend ### Smartphone Wardrobe Apps Smartphone apps are replacing traditional racks and hangers with geo-tagging and customized style suggestions, fostering a convenient experience for users and benefiting retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store. ### Digital Wardrobe Mapping Fashion apps like Stylebook are a stunning way to visualize your wardrobe, allowing users to map out looks and even collect 'style stats,' making getting ready in the morning a little easier on everyone and promoting fashion-conscious habits to users. ### Wardrobe Remixing Assistance Apps like Polyvore Remix lend inspiration to users who struggle to put outfits together, drawing on its global community to help users figure out what to wear and prevent them from repeating outfits too often. ## What the Digitized Wardrobe trend means for industry ### For Fashion and Retail These apps offer a great opportunity to retailers, as they can provide specialized and personalized fashion suggestions, while also helping users to find new clothes that would match their personal style. ### For Software Development Developers and designers are in a good position to offer solutions to empower users to improve the organization of their closet and daily fashion choices through engaging tech tools. ### For Media and Entertainment Entertainment industries like film and TV could use wardrobe-identifying apps like Ever to monetize a commonly-passive audience, as they provide clickable links that allow users to quickly buy merchandise seen on their favorite TV shows and movies. ## Workshop question How can your brands enable the convenience of smartphone apps to elevate consumer experience with its products or services? ## Trend signals for Digitized Wardrobe Trend score 4.3 out of 10, from popularity 71%, activity 49%, freshness 8%. - Popularity: 71% - Activity: 49% - Freshness: 8% ## Examples of the Digitized Wardrobe trend 4 featured examples from May 3, 2015 to Mar 17, 2016. - [Wardrobe Mapping Apps](https://www.trendhunter.com/trends/stylebook-app): The Stylebook App is an Efficient Way to Plan Your Outfits (Category: Tech) Implication: The fashion-tech industry can benefit from embracing and developing virtual wardrobe mapping apps, offering users a personalized and streamlined way to plan and organize their out… - [Remixing Style Apps](https://www.trendhunter.com/trends/polyvore-remix): The New Polyvore Remix App Helps Fashionistas Find New Outfit Inspiration (Category: Tech) Implication: Polyvore Remix App is disrupting the fashion industry by changing the way consumers shop and style themselves. - [Wardrobe-Identifying Apps](https://www.trendhunter.com/trends/ever-app): The Ever App Identifies the Clothing Worn by Characters on Television (Category: Tech) Implication: Disruptive innovation opportunity: Integrate clothes-identifying apps with fashion retail platforms, providing a direct link for users to purchase items they like. - [Portable Outfit-Building Apps](https://www.trendhunter.com/trends/apparel-paris-app): The Apparel Paris App Puts Your Wardrobe in the Palm of Your Hand (Category: Tech) Implication: Fashion retailers can leverage outfit-building apps to provide personalized recommendations and offer a more interactive shopping experience. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)