# Digital Verification Digital age verification uses technology to create ease of access. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published May 3, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-verification ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Digital Verification trend? **Digital Verification:** Trends - As the digital transformation permeates throughout society, traditionally manual processes like age verification are seeing a digital revolution. Digital age verification powered by technologies such as blockchain and facial recognition make age-restricted items easier to access without posing risk to minors. ## The consumer insight behind the Digital Verification trend The proliferation of DTC platforms has created higher consumer expectations around convenience. Digital-era consumers expect near-constant access to the services and products they use because they've been granted near-constant access to almost everything else--information, entertainment, a look into other people's lives--via digital channels. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 16, 2017 to Apr 1, 2020 - Published: May 3, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Digital Verification trend ### Digital Age Verification The proliferation of DTC platforms has created higher consumer expectations around convenience, which extends to traditionally manual processes like age verification, leading to a digital age verification revolution. ### Blockchain-Based Identity Verification The introduction of blockchain-based identity verification systems like Civic Pay and Passbase enable real-time verification of user identities and age, helping to minimize errors and prevent minors from access to age-restricted products. ### Real-Time Photo ID Verification SecureKey's real-time authentication and verification capabilities when combined with Onfido's AI-driven physical document verification creates new opportunities to streamline the identification process, with Passbase leveraging facial comparison, identity documents, and ID authenticity check using forensic-level forgery and counterfeit detection. ## What the Digital Verification trend means for industry ### For Retail Retailers can leverage digital age verification and facial recognition technology to streamline checkout and provide quick access to age-restricted items. ### For Hospitality Hospitality industries can utilize blockchain-based identity verification platforms for age and identity verification to streamline access and build consumer trust. ### For Fintech Fintech can leverage real-time photo ID verification technology to implement secure identity verification protocols and reduce fraud. ## Workshop question Brainstorm what an offering that leverages digital age-verification would look like. ## Trend signals for Digital Verification Trend score 3.9 out of 10, from popularity 65%, activity 43%, freshness 9%. - Popularity: 65% - Activity: 43% - Freshness: 9% ## Examples of the Digital Verification trend 7 featured examples from Nov 16, 2017 to Apr 1, 2020. - [Blockchain Beer Dispensers](https://www.trendhunter.com/trends/cryptobeer): Civic Has Debuted the World’s First 'Cryptobeer' Vending machine (Category: Lifestyle) Implication: The introduction of cryptobeer vending machines presents disruptive innovation opportunities for the beverage dispensing industry by leveraging blockchain technology for age verif… - [Age-Restricted Vending Machines](https://www.trendhunter.com/trends/age-restricted-vending-machine): The Blockchain-Based Civic Pay Platform Verifies Identity & Age (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the vending machine industry by introducing age verification capabilities through blockchain technology, expanding the range of pr… - [Home-Sharing-Specific Verification Platforms](https://www.trendhunter.com/trends/verification-platform): GUARDHOG Debuts SUPERHOG in a Bid for Better Security (Category: Marketing) Implication: The home-sharing industry can benefit from verification platforms that increase security and transparency. - [Digital ID Apps](https://www.trendhunter.com/trends/id-app): The Deltic Group and Yoti are Streamling the Entry Process to Bars and Clubs (Category: Tech) Implication: The integration of digital ID apps in bars and clubs improves the customer experience and helps in age verification. - [Facial Recognition Checkout Stations](https://www.trendhunter.com/trends/yoti): Self-Service Tills Can Now Confirm a Customer's ID with Yoti (Category: Tech) Implication: Retail stores looking to streamline checkout processes and reduce waiting times for customers. - [Bank-Level User Verification Platforms](https://www.trendhunter.com/trends/user-verification-platform): Passbase is a Simple Tool for Website and App Developers (Category: Pop Culture) Implication: E-commerce businesses can benefit from integrating user verification platforms to improve security and reduce fraud on their platforms. - [Real-Time Photo ID Verification](https://www.trendhunter.com/trends/realtime-photo-id-verification): SecureKey & Onfido Team Up to Streamline the Verification Process (Category: Business) Implication: The incorporation of real-time photo ID verification with AI technology has disrupted traditional identity verification and is providing a simpler and more secure process. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)