# Digital Strain Eye drops are being marketing as a way to prevent strain from computer use. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 2, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-strain ## Key Figures - Trend score: 1.7/10 - Evidence articles: 4 ## What is the Digital Strain trend? **Digital Strain:** The ubiquity of screentime among consumers around the world has resulted in unintended consequences, and some brands are offering various solutions to them. Eye drops that claim to be specially designed to protect from digital strain are increasingly common. ## The consumer insight behind the Digital Strain trend In the last decade, both professional and social lifestyles for people around the world have been streamlined into various digital platforms. This shift has made communication easier, but it's also had some consequences for things like consumer health. Brands that are able to offer solutions to these modern problems are likely to draw in loyal customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 11, 2020 to Feb 2, 2021 - Published: Feb 2, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digital Strain trend ### Eye Strain Solutions Brands are offering solutions to combat the negative effects that come with prolonged computer usage resulting in digital eye strain. ### Wellness-focused Eye Drops Brands are developing eye drops that serve a dual function of protecting against eye strain and boosting energy. ### Homeopathic Alternatives Consumers are seeking out natural, homeopathic remedies such as Similasan's Computer Eye Relief Drops to alleviate digital eye strain symptoms. ## What the Digital Strain trend means for industry ### For Eye Care Eye care companies can create new products aimed at preventing digital eye strain and catering to consumers who spend prolonged periods of time using screens. ### For Wellness focused brands can expand into the digital wellness space with offerings like energy-boosting eye drops and blue light blocking technology tailored towards digital device users. ### For Homeopathy Homeopathic brands can target consumers seeking natural remedies for digital eye strain to expand into the eye care market with safe, fast and effective options such as homeopathic remedies. ## Workshop question How could your brand offer solutions to some of the problems that modern digital habits have on employees or customers? ## Trend signals for Digital Strain Trend score 1.7 out of 10, from popularity 23%, activity 18%, freshness 9%. - Popularity: 23% - Activity: 18% - Freshness: 9% ## Examples of the Digital Strain trend 4 featured examples from Sep 11, 2020 to Feb 2, 2021. - [Energy-Boosting Eye Drops](https://www.trendhunter.com/trends/revitalize-energy-eye-drops): The Revitalize Energy Eye Drops Moisturize and Boost Alertness (Category: Lifestyle) Implication: The wellness industry can explore opportunities to introduce eye drop products that target both eye fatigue and energy boost, catering to the needs of health-conscious individuals. - [Digital Eye Strain Drops](https://www.trendhunter.com/trends/rohto-digi-eye): The Rohto Digi Eye Drops Offer Up to Eight Hours of Relief (Category: Lifestyle) Implication: The eye care industry is developing innovative products like the Rohto Digi Eye Drops to address digital eye strain. - [Tech User Eye Drops](https://www.trendhunter.com/trends/refresh-digital): The Refresh Digital Products Offer Relief for Technology Users (Category: Marketing) Implication: Companies that focus on improving the eye health of tech users through innovative, targeted solutions can tap into a growing market of screen-dependent consumers. - [Symptom-Relief Sterile Eye Drops](https://www.trendhunter.com/trends/computer-eye-relief): Similasan's Computer Eye Relief Drops are Homeopathic (Category: Lifestyle) Implication: Pharmaceutical companies can invest in research and development of natural and homeopathic remedies for common ailments such as digital eye strain. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)