# Digital Stay Hotel brands use digital immersions to elevate guest experience. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 20, 2023 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-stay ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Digital Stay trend? **Digital Stay:** Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays. ## The consumer insight behind the Digital Stay trend With much of today's consumers' lives having some type of digital integration, the next step is for brands to create experiences that offer the same immersive and personalized customer journey that customers' receive when shopping or browsing online. This is especially true in the hospitality space, where larger brands are having to address the growing competition from boutique hotels that travelers are turning to for more authentic local experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 11, 2022 to Aug 29, 2023 - Published: Sep 20, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digital Stay trend ### Digital Experiences Hotels are incorporating digital immersions to elevate guest stays by offering experiences like AR dining, themed in-room voice assistants, contactless service, and personalized playlists. ### Augmented Reality Hotels like the Hard Rock Hotel & Casino Punta Cana are utilizing augmented reality displays to create immersive dining experiences, overlaying visuals onto walls, tables, and roofs that change in real-time based on the food being served. ### Voice Assistants Disney's Magical Companion is a digital voice assistant that recalls familiar characters and is installed in limited hotel rooms, providing personalized and gamified experiences with a range of games and stories. ## What the Digital Stay trend means for industry ### For Hospitality Hotels are incorporating digital experiences and augmented reality technology to enhance guest stays and create immersive dining experiences. ### For Entertainment Disney's Magical Companion voice assistant adds a nostalgic and gamified approach using familiar characters from Disney, Star Wars, Pixar, and more. ### For Travel Hotels like Marriott Bonvoy's Aloft and Moxy Hotels provide music-themed stays, offering live music events, curated playlists, lip sync battles, and entertainment activities for guests. ## Workshop question What digital experiences could your brand integrate into its customer journey? ## Trend signals for Digital Stay Trend score 4.7 out of 10, from popularity 66%, activity 58%, freshness 18%. - Popularity: 66% - Activity: 58% - Freshness: 18% ## Examples of the Digital Stay trend 5 featured examples from Feb 11, 2022 to Aug 29, 2023. - [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses): 'Awaken Your Senses' is a New Audio-Visual Dining Experience (Category: Business) Implication: Hotels and resorts can create innovative dining experiences, utilizing augmented reality and sensory stimulation to enhance their guests' overall stay. - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1): Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays (Category: World) Implication: The hospitality industry can capitalize on the trend of music-themed stays to attract music-loving travelers. - [Digital Vacation Experiences](https://www.trendhunter.com/trends/fantasyland-hotel): Fantasyland Hotel Partners with INTELITY for a New Guest Experience (Category: World) Implication: The collaboration between INTELITY and Fantasyland Hotel in providing contactless service and digital amenities showcases disruptive innovation opportunities within the hospitalit… - [Children-Catering Voice Assistants](https://www.trendhunter.com/trends/magical-companion): Disney's Magical Companion is a Nostalgic Digital Assistant (Category: Pop Culture) Implication: Hotels and resorts can offer guests a more personalized and interactive experience with voice assistants like Disney's Magical Companion. - [Guest Experience Hotel Apps](https://www.trendhunter.com/trends/openkey): OpenKey Launches a Brand-New Guest Experience App for Hotels (Category: Tech) Implication: Hotels can leverage OpenKey's advanced digital guest experience app to provide their guests with a seamless, technology-driven hotel stay. ## Recent trend clusters - [Hosted Leisure](https://www.trendhunter.com/protrends/hosted-leisure) (World) - [Curated Voyages](https://www.trendhunter.com/protrends/curated-voyages) (World) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Limited-Edition In-Room Coffee Pairings](https://www.trendhunter.com/trends/sofitel-x-nespresso) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) All articles: [World](https://www.trendhunter.com/world)