# Digital Reliance High-tech travel devices cater to consumers who rely on increased efficiency. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 10, 2014, updated Apr 7, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-reliance ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Digital Reliance trend? **Digital Reliance:** There are often a million ways in which travel experiences can go wrong, prompting individuals to turn toward more high-tech travel devices to ensure greater efficiency and satisfaction. Hotel card apps and luggage trackers cater to Millennials who utilize technology on a daily basis, helping to turn potentially problematic situations into easy-to-handle circumstances. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 22, 2015 to Jan 29, 2016 - Published: Feb 10, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Digital Reliance trend ### Smart Travel Devices High-tech travel devices that use advanced technology to solve travel problems are increasingly popular among consumers. ### Internet of Things (IoT) Devices that can track, communicate and provide information about any object are becoming more common and personalized. ### Sleep Technologies Smart devices that utilize light and other technology to regulate our sleep patterns are becoming more popular and effective. ## What the Digital Reliance trend means for industry ### For Travel Industry Innovative travel devices and apps offer a new avenue for service providers to enhance their offerings and remain competitive. ### For Consumer Electronics Industry As demand for tech-driven travel solutions proliferates, electronics manufacturers have the opportunity to develop high-quality smart devices that cater to this niche. ### For Health and Wellness Industry As technology increasingly integrates with personal health and wellness management, there is huge potential for companies to develop products like Neuroon masks that can help improve users' quality of life. ## Trend signals for Digital Reliance Trend score 3.9 out of 10, from popularity 59%, activity 49%, freshness 8%. - Popularity: 59% - Activity: 49% - Freshness: 8% ## Examples of the Digital Reliance trend 4 featured examples from Jan 22, 2015 to Jan 29, 2016. - [Delivery Service Luggage Locks](https://www.trendhunter.com/trends/luggage-lock): The 'Lockee' Smart Luggage Lock Gets Your Lost Bag Back in 48-Hours (Category: World) Implication: Opportunities for airlines and hotels to offer customers a value-added service by providing smart luggage locks for their customers' belongings. - [Smart Suitcase Trackers](https://www.trendhunter.com/trends/smart-suitcase-tracker): This LEV Tracking Device Informs You of All of Your Luggage Movements (Category: Tech) Implication: Opportunity for disruptive innovation in the travel industry by leveraging smart tracking technology to improve customer experience and provide added security. - [On-the-Go Wi-Fi Devices](https://www.trendhunter.com/trends/portable-internet-router): A Portable Internet Router Keeps Five Gadgets Connected When Off the Grid (Category: World) Implication: Disruptive innovation opportunity: Develop and improve wireless technologies to enable faster and more reliable data transmission for portable internet routers. - [Insomnia-Curing Masks](https://www.trendhunter.com/trends/therapy-mask): The Neuroon Sleep Therapy Mask Decreases Sleeplessness and Jet Lag (Category: Lifestyle) Implication: Opportunity to innovate in the sleep product industry by incorporating LED technology into sleep masks. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in World - [Luxury In-Flight Beauty Kits](https://www.trendhunter.com/trends/luxury-in-flight-beauty-kits) - [Japan-Based Disney Cruises](https://www.trendhunter.com/trends/japan-based-disney-cruises) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)