# Digital Protection Products aim to counter the longterm effects of blue light on children. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-protection-1 ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Digital Protection trend? **Digital Protection:** Now that too much exposure to blue light has been shown to be harmful to people's health over time, brands are offering ways to reduce its impact on children who spend large portions of their day in front of a screen. ## The consumer insight behind the Digital Protection trend With consistent screentime being inevitable as the digital space is where people take part in work, socialization and entertainment, the harmful impacts of these habits are being felt by consumers. Whether that's related to inactivity or strain, people are looking for solutions to counter their often-necessary habits related to the digital space. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 24, 2018 to Jun 9, 2021 - Published: Nov 3, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digital Protection trend ### Blue light protection eyewear Offering protective eyewear for prolonged usage of digital devices to reduce eye strain and damage caused by blue light. ### Digital supplements for eye health Emerging use of eye health supplements that offer blue light protection for people exposed to modern digital stressors. ### Screen-based eyewear for gamers Developing eyewear specifically designed for gamers that reduces the harmful effects of blue light and prevents migraines and headaches. ## What the Digital Protection trend means for industry ### For Eyewear Companies in the eyewear industry can tailor their products and services to educate about the benefits of using blue light protection and offer specialized eyewear for children and gamers. ### For Nutraceuticals Companies in the nutraceutical industry can develop and market eye health supplements that mitigate the harmful effects of blue light on the eyes for children and adults alike. ### For Gaming Companies in the gaming industry can incorporate blue light protection into their gaming accessories, and develop specific blue light gaming glasses with unique designs for younger audiences. ## Workshop question How is your brand offering solutions that allow customers to better balance their lives? ## Trend signals for Digital Protection Trend score 4.8 out of 10, from popularity 70%, activity 64%, freshness 10%. - Popularity: 70% - Activity: 64% - Freshness: 10% ## Examples of the Digital Protection trend 7 featured examples from Apr 24, 2018 to Jun 9, 2021. - [Youth-Targeted Gamer Glasses](https://www.trendhunter.com/trends/gaming-glasses): The HyperX Spectre Scout Gaming Glasses Block Blue Light and More (Category: Lifestyle) Implication: Potential innovation in designing more comfortable and functional gaming accessories like chairs and controllers. - [Blue Light Gaming Glasses](https://www.trendhunter.com/trends/vizor-blue-light-glasses): The VIZOR Blue Light Glasses Protect Gamers from Digital Screens (Category: Tech) Implication: The blue-light-blocking glasses market presents a disruption opportunity for eyewear brands to expand their product line and improve consumer eye health. - [Kid-Friendly Computer Glasses](https://www.trendhunter.com/trends/computer-glasses-for-kids): Pixel Eyewear Created a Line of Protective Computer Glasses for Kids (Category: Life-Stages) Implication: The eyewear industry has an opportunity to develop and market specialized computer glasses for children to meet the rising demand. - [Digital Eye Supplements](https://www.trendhunter.com/trends/eye-health-supplement): Viteyes' Eye Health Supplements Offers Blue Light Protection (Category: Lifestyle) Implication: Companies can disrupt the health supplements industry by introducing supplements that offer blue light protection. - [Kid-Friendly Digital Eyewear](https://www.trendhunter.com/trends/hypoallergenic-blue-light-uv-protection): Speckaboo's Eyewear Keep Kids' Eyes Safe from UV and Blue Light (Category: Life-Stages) Implication: Introducing kid-friendly eyewear with features like hypoallergenic frames and UV protection can disrupt the children's eyewear industry. - [Kid-Friendly Digital Supplements](https://www.trendhunter.com/trends/digital-supplement): ChildLife Essentials' Healthy Vision SoftMelts Support Eye Health (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate digital technology with pharmaceuticals to develop advanced eye health supplements for children and adults. - [Powerful Eye Protection Tablets](https://www.trendhunter.com/trends/lenovo-tab-p11): The Lenovo Tab P11 Offers Eye Care Mode and More (Category: Tech) Implication: The increasing demand for devices that prioritize eye health presents new opportunities for innovation and market differentiation in the consumer electronics industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)