# Digital Parentpreneurship Small baby-focused businesses are getting their start on social media. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 11, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-parentpreneurship ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Digital Parentpreneurship trend? **Digital Parentpreneurship:** Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 9, 2015 to Jul 7, 2017 - Published: Aug 11, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Digital Parentpreneurship trend ### DTC Parenting Businesses Small parenting businesses are mimicking DTC models, starting wholly online to establish authenticity and shareability. ### Social Media Influencers for Parents Millennial parents are particularly responsive to social media influencers, such as those within the parenting industry who have started businesses online. ### Socially Conscious Clothing Clothing brands like Kinnd help children in need by donating profits to non-profits, encouraging kindness and ending the cycle of poverty with each purchase. ## What the Digital Parentpreneurship trend means for industry ### For Parenting Parenting businesses are increasingly starting wholly online, using social media influencers to reach millennial parents. ### For Clothing and Apparel Socially conscious clothing brands like Kinnd can help companies stand out and generate positive social change. ### For Health and Wellness Baby spa treatments offer a unique and beneficial experience for both parents and babies. ## Workshop question If you had to cut one step out of your customer's purchasing process, what would it be and why? ## Trend signals for Digital Parentpreneurship Trend score 4.7 out of 10, from popularity 72%, activity 60%, freshness 8%. - Popularity: 72% - Activity: 60% - Freshness: 8% ## Examples of the Digital Parentpreneurship trend 5 featured examples from Oct 9, 2015 to Jul 7, 2017. - [Blissful Newborn Spa Treatments](https://www.trendhunter.com/trends/spa-for-babies): Australia's First Spa for Babies is an Adorable Bonding Experience (Category: Life-Stages) Implication: The baby spa industry has the potential for growth as businesses can provide specialized spa treatments and services tailored to the needs of infants and their caregivers. - [Cloudy Nursery Decor](https://www.trendhunter.com/trends/nursery-decor): Etsy's Lil Spaces Shop Specializes in Kid-Focused Home Accessories (Category: Art & Design) Implication: Opportunity for disruptive innovation to create innovative, eco-friendly home decor pieces. - [Poverty-Fighting Kids Fashion](https://www.trendhunter.com/trends/kinnd-project): The Kinnd Project is a Stylish Clothing Line Helping Youth in Need (Category: Social Good) Implication: The fashion industry can explore opportunities to incorporate social impact initiatives, like the Kinnd Project, into their brand strategies. - [LGBT Motherhood Vlogs](https://www.trendhunter.com/trends/mommy-squared): Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable (Category: Pop Culture) Implication: Opportunities for platforms to create and promote more inclusive content for the growing LGBT parenting community. - [Cultural Fabric Baby Bibs](https://www.trendhunter.com/trends/baby-bib): loskop Bibs are Made Using Traditional South African Shweshwe Fabric (Category: Art & Design) Implication: The loskop bibs cater to the baby product industry, where incorporating cultural fabrics and offering handmade options could appeal to customers seeking unique and meaningful acce… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)