# Digital Parent Digital tools are allowing for new forms of engagement between parents and children. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 28, 2021 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-parent ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Digital Parent trend? **Digital Parent:** Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process. ## The consumer insight behind the Digital Parent trend Parenting is difficult enough without the constraints associated with a pandemic, and now parents are having to deal with working from home or being laid off, and taking care of children who are in school virtually. To ease the burden on parents of young children, platforms that help facilitate positive interactions and teaching moments are embraced by overwhelmed parents. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 11, 2019 to Jan 22, 2021 - Published: Jan 28, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Digital Parent trend ### Digital Parenting Tools Platforms that facilitate positive interactions and teaching moments are embraced by overwhelmed parents to ease the burden of parenting during the pandemic. ### Real-Time Access to Parenting Experts Subscription-based platforms that provide access to real-time advice and coaching from parenting experts and verified products are needed now more than ever. ### Conversational Streaming Reports Streaming platforms are using conversational reports to improve real-life engagement between parents and children while turning screen time into quality time. ## What the Digital Parent trend means for industry ### For Parenting tech The market for parenting tech that uses new tools and platforms to aid positive interactions and teaching opportunities is primed for growth. ### For Online parenting services The online parenting services industry can anticipate growth by promoting real-time access to expert advice and verified products, and charging subscription-based fees. ### For Streaming Services Streaming services can develop features that offer conversational feedback reports to provide parents with greater insight into their children's media consumption while also promoting parent-child conversations. ## Workshop question How could your brand better help its customers cope with the stress of their responsibilities? ## Trend signals for Digital Parent Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 9%. - Popularity: 55% - Activity: 45% - Freshness: 9% ## Examples of the Digital Parent trend 4 featured examples from Dec 11, 2019 to Jan 22, 2021. - [Motivational Neuroscience-Backed Toys](https://www.trendhunter.com/trends/goodtimer): Goodtimer Supports Positive Parenting & Peaceful Homes (Category: Life-Stages) Implication: The educational toy industry can incorporate neuroscience-backed features to create toys that promote positive behavior and habits in children. - [Digital Parenting Publications](https://www.trendhunter.com/trends/parenting-publication): Munchkin Fun at Home Boasts Various Fun and Learning Activities (Category: Art & Design) Implication: Disruptive innovation opportunities in the digital publishing industry by creating specialized content for parents and children. - [Supportive Parenting Platforms](https://www.trendhunter.com/trends/healthynest): Healthynest Democratizes Families' Access to Experts & Resources (Category: Life-Stages) Implication: Creating platforms that provide real-time advice and coaching for expecting and new parents can disrupt the traditional childcare services industry. - [Conversational Streaming Reports](https://www.trendhunter.com/trends/netflixs-kids-activity-report): Netflix's Kids Activity Report Helps Parents & Kids Connect (Category: Business) Implication: Developing features to engage and retain users, specifically families with children. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)