# Techified Tradition The integration of technology into age-old traditions. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-oenophilia-the-integration-of-technology-into-age-old-wine-traditio ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Techified Tradition trend? **Techified Tradition:** Wine has one of the most full-bodied histories of any innovation still at the height of popularity today. Instead of relying on practices that have proven pleasurable in the past, wineovators are integrating new advances, like solar power, touch-screen vaults, and digital USB wine corks. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 18 to Jul 10, 2008 - Published: Sep 21, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Techified Tradition trend ### Integration of new advances in winemaking The trend of integrating new advances like solar power, touch-screen vaults, and digital USB wine corks into the age-old tradition of winemaking is disrupting the industry and creating innovative opportunities for companies. ### Luxury wine storage solutions The trend of ultra-luxury wine storage solutions like illuminated wine coolers, solar-powered wineries, and walk-in wine cellars is disrupting the wine industry and offering innovation opportunities for companies to cater to high-end consumers. ### Eco-friendly winemaking practices The trend of eco-friendly winemaking practices like the use of solar power, organic farming, and recycling is disrupting the industry and providing opportunities for companies to appeal to environmentally conscious consumers. ## What the Techified Tradition trend means for industry ### For Luxury home goods and appliances Companies in the luxury home goods and appliances industry can leverage the trend of ultra-luxury wine storage solutions to offer high-end, innovative products for wine storage and preservation. ### For Green energy and sustainability Companies in the green energy and sustainability industry can capitalize on the trend of eco-friendly winemaking practices to offer solutions and services that promote sustainability and environmental consciousness in the winemaking process. ### For Technology and innovation Companies in the technology and innovation industry can benefit from the trend of integrating new advances in winemaking by developing and offering cutting-edge products and services that enhance the winemaking process and experience. ## Trend signals for Techified Tradition Trend score 2.7 out of 10, from popularity 43%, activity 29%, freshness 8%. - Popularity: 43% - Activity: 29% - Freshness: 8% ## Examples of the Techified Tradition trend 5 featured examples from Mar 18 to Jul 10, 2008. - [Wine Stopper USB](https://www.trendhunter.com/trends/wine-stopper): Memory Storage for Oenophiles (Category: Tech) Implication: Opportunity for wineries to create branded USB drives to showcase their brand and products. - [$70,000 Champagne Cellars](https://www.trendhunter.com/trends/70000-luxurious-champagne-cellar-vertical-limit): Porsche for Veuve Clicquot: Vertical Limit (Category: Luxury) Implication: The beverage industry can leverage the trend of luxury cellars to create innovative and visually striking storage solutions that elevate the drinking experience and cater to conno… - [Ultra Luxury Wine Vaults](https://www.trendhunter.com/trends/ultra-luxury-wine-vaults-walk-in-wine-cellar): Walk-in Wine Cellar (Category: Luxury) Implication: The luxury home building industry can tap into the demand for high-end walk-in wine cellars by offering custom design and premium materials as an add-on feature for affluent clien… - [Illuminated Wine Cooler](https://www.trendhunter.com/trends/lamp-and-wine-cooler-in-one-eduardo-najeras-the-drink-light): The Drink Light (Category: Art & Design) Implication: Home decor manufacturers can explore the creation of dual-purpose items like illuminated wine coolers that serve both aesthetic and functional purposes. - [Solar-Powered Wineries](https://www.trendhunter.com/trends/an-entire-winery-powered-by-a-floatovoltaic-solar-array): Far Niente (Category: Tech) Implication: The renewable energy industry can capitalize on the growth of floatovoltaic solar arrays, like the one implemented at Far Niente, to drive further advancements in solar energy gen… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - 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