# Digital Networking 2.0 Business-oriented socialization gets a tech-focused update. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 21, 2014 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-networking ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Digital Networking 2.0 trend? **Digital Networking 2.0:** Unlike Boomers, Generation X holds a distinct ability to adapt, which is something we're seeing with regard to business networking and job hunting in the 21st century. Digital enhancements to business cards, resumes and even small talk are pushing the industry ever-forward to effectively continue the generational transition that's taking place in the workforce from aging management to go-getter Gen X'ers and Millennials. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 9, 2013 to Feb 6, 2014 - Published: Apr 21, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Digital Networking 2.0 trend ### Interactive & Tech-Enabled Resume Design Resumes using technology, infographics, QR, and online portfolios to showcase creative skills to employers. ### Gamification of Job Interview Process Interactive challenges as part of the interview and hiring process using game-like platforms that reward candidates for their skills and achievements. ### Smart Business Cards with Embedded Electronic Chips Embed electronics chips in business cards, allowing both sender and receiver to transfer contact information like phone, email, and social media quickly. ## What the Digital Networking 2.0 trend means for industry ### For Human Resources HR professionals can leverage tech-enabled products and services that make the recruitment and hiring process more efficient and engaging. ### For Marketing and Sales Marketing and sales teams can incorporate emerging technology like gamified apps or electronic business cards to engage with customers at a deeper level. ### For IT and Software Development The gamification of the interview process provides an excellent opportunity for IT and software professionals to showcase their skills and collaborate with potential employers. ## Trend signals for Digital Networking 2.0 Trend score 4.8 out of 10, from popularity 79%, activity 58%, freshness 8%. - Popularity: 79% - Activity: 58% - Freshness: 8% ## Examples of the Digital Networking 2.0 trend 6 featured examples from Apr 9, 2013 to Feb 6, 2014. - [High-Tech Business Cards](https://www.trendhunter.com/trends/hightech-business-card): Customizable Credentials From TechKeys Also Function as Clever Keyboards (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate high-tech features into traditional printing and stationery products to cater to modern business needs. - [Revealing Face Scanner Apps](https://www.trendhunter.com/trends/google-glass-nametag-app): The Google Glass App NameTag Reveals Details (Category: Tech) Implication: Facial recognition technology such as the NameTag app has disruptive innovation opportunities for security industries to improve surveillance systems and prevent crime. - [Tap Touchscreen Business Cards](https://www.trendhunter.com/trends/touchbase): Info on Touchbase Business Cards is Easily Transferred to Phones (Category: Tech) Implication: There is an opportunity to create memorable and interactive experiences on promotional merchandise through integrating personalized web applications, using technologies like touch… - [Gamified Interview Apps](https://www.trendhunter.com/trends/digital-interviews): The 'Codetoki' Platform Helps Find IT Talent with Digital Interviews (Category: Tech) Implication: The recruitment industry can integrate gamification to find the best candidates and provide a competitive platform for job seekers - [QR-Coded Creative Resumes](https://www.trendhunter.com/trends/creative-internship-applications): Graphic Design Student Errol Veloso Created This Slick Resume (Category: Special) Implication: In the graphic design industry, creating visually unique and appealing resumes can set job seekers apart from the competition. - [DIY Controller Credentials](https://www.trendhunter.com/trends/electronic-business-card): This Electronic Business Card Takes Digital Connections to a New Level (Category: Tech) Implication: Opportunity for networking industry to innovate and offer a more tech-savvy and interactive way for professionals to exchange information and connect with each other. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Offline Pinboard Experiences](https://www.trendhunter.com/trends/pinterest-manifestival) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)