# Digital Milestone Consumers are celebrating important events digitally. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 23, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-milestone ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Digital Milestone trend? **Digital Milestone:** Brands are offering their products as a way for consumers to connect during a time of physical distancing. As the pandemic continues, these tools are further tailored and customized to carry out increasingly important events—such as graduation and wedding ceremonies—in the digital space. ## The consumer insight behind the Digital Milestone trend The restrictions imposed by governments as a result of the ongoing pandemic have left many consumers without a sense of control. In an attempt to regain their agency, individuals are choosing not to defer important events and milestones in their lives and instead, are finding new alternative ways to celebrate them while keeping safety in mind. In addition, this gives consumers something to look forward to amid a time of uncertainty which can be straining for mental health. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 22 to Apr 24, 2020 - Published: Apr 23, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digital Milestone trend ### Digital Celebrations Consumers are finding new ways to celebrate important events, such as graduation and wedding ceremonies, in the digital space. ### Curated Digital Event Experience Virtual event planning services are offering customized digital experiences for celebrations such as birthdays and anniversaries. ### Avatar Robotics for Events Robotic solutions, such as ANA Holdings' Newme avatar robots, are being used to replace physical presence at events, providing a possible solution for important life events during the pandemic. ## What the Digital Milestone trend means for industry ### For Event Planning and Services Event planning and services can embrace digital capabilities to offer clients unique virtual and remotely conducted experiences. ### For Robotics Robotics industry can develop avatar robots and other solutions to enable remote physical presence for important events such as graduation ceremonies. ### For Video Conferencing Platform Providers Video conferencing platforms can offer solutions that enable remote celebration of important events with regulatory compliance, as in the case of remote marriage licenses for couples. ## Workshop question How could your brand ease consumer lifestyle tensions during a time of crisis? ## Trend signals for Digital Milestone Trend score 3.6 out of 10, from popularity 59%, activity 39%, freshness 9%. - Popularity: 59% - Activity: 39% - Freshness: 9% ## Examples of the Digital Milestone trend 4 featured examples from Apr 22 to Apr 24, 2020. - [Curated Digital Event Kits](https://www.trendhunter.com/trends/curated-digital-event): The KikiKit Boasts Six Kits for Celebration During COVID-19 Lockdown (Category: Art & Design) Implication: Event planning professionals can adapt their services to offer virtual party planning experiences. - [Virtual Beachside Weddings](https://www.trendhunter.com/trends/virtual-wedding): A Couple Opts for a Virtual Wedding in Animal Crossing: New Horizons (Category: Tech) Implication: Event planning companies can tap into the growing demand for virtual wedding and event services in games like Animal Crossing. - [Legalized Video Conference Marriages](https://www.trendhunter.com/trends/online-marriages): Online Marriages are Now Legal in New York City (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine technology and wedding planning services to offer comprehensive online wedding packages, including virtual ceremony coordination and per… - [Avatar Robot Graduation Ceremonies](https://www.trendhunter.com/trends/avatar-robot): The Newme Avatar Robots Were Used for a Ceremony in Japan (Category: Lifestyle) Implication: Education industries can utilize avatar robots to provide remote learning experiences and increase accessibility of education globally. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)