# Digital Memorabilia Modern consumers seek collectibles that can be stored on technological devices. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Oct 24, 2016 | Category: [Unique](https://www.trendhunter.com/pro/category/unique-and-bizarre) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-memorabilia ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Digital Memorabilia trend? **Digital Memorabilia:** As the Gen Z and Millennial generations downsize homes and reduce physical commodities, items of sentimental value are transitioning to digital formats. Today’s consumers no longer see the value in displaying figurines or storing memorabilia passed on from previous generations, but would rather preserve moments via digital storage to ensure safe keeping and ease of access, in keeping with the digitization of data and information. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 17, 2013 to Jun 5, 2017 - Published: Oct 24, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Digital Memorabilia trend ### Digital Memorabilia Millennial and Gen Z consumers are opting to preserve sentimental items via digital storage, leading to the emergence of digital memorabilia startups. ### Personalized Memory Books A growing number of startups are giving consumers the option to compile sentimental digital correspondences into physical personalized books. ### Socially Connected Packaging Integrating QR codes and NFC-enabled labels into product packaging provides companies the opportunity to connect with consumers and offer exclusive digital content. ## What the Digital Memorabilia trend means for industry ### For E-Commerce and Online Retail Digital memorabilia startups could appeal to consumers who are downsizing their homes and prefer to store sentimental items via digital storage. ### For Social Media and Networking Personalized memory books and digital scrapbook apps have the potential to appeal to consumers who want to share and curate their collections on social media. ### For Consumer Packaged Goods Socially connected packaging offers companies a way to connect with consumers and offer exclusive digital content, such as filters and games, that reward those who engage with the packaging. ## Workshop question What is your brand doing to keep with up with the digitization of information? ## Trend signals for Digital Memorabilia Trend score 4.2 out of 10, from popularity 67%, activity 50%, freshness 8%. - Popularity: 67% - Activity: 50% - Freshness: 8% ## Examples of the Digital Memorabilia trend 7 featured examples from Oct 17, 2013 to Jun 5, 2017. - [Socially Connected Soda Bottles](https://www.trendhunter.com/trends/pepsi-bottles): These Pepsi Bottles Give Access to Exclusive Filters on Snapchat (Category: Lifestyle) Implication: Beverage brands can leverage QR codes and NFC-enabled labels to incentivize customers to purchase and engage with their products in a new, interactive way. - [Digital Scent Platforms](https://www.trendhunter.com/trends/digital-scent): Cyrano is a Scent Speaker That Plays Smells Like a Musical Playlist (Category: Art & Design) Implication: The home fragrance industry can leverage digital scent platforms to offer sophisticated, customized in-home scent experiences using interchangeable scent capsules and scent-emitti… - [Digital Legacy Apps](https://www.trendhunter.com/trends/lifetile): Lifetile Helps to Curate Moments to Share with Friends and Family (Category: Tech) Implication: The rise of digital legacy apps like Lifetile presents an opportunity for mobile app developers to create new and innovative memory-keeping platforms. - [Printed Memory Books](https://www.trendhunter.com/trends/chatbooks): 'Chatbooks' Allows Users to Easily Print Digitally Captured Memories (Category: Art & Design) Implication: Creating printed memory books from digital photos presents opportunities for innovation in digital photo management platforms. - [Deceased Memorabilia Apps](https://www.trendhunter.com/trends/the-last-of-me): 'The Last Of Me' App Lets People Leave Their Memories Behind (Category: Tech) Implication: Digital tools and platforms that help people preserve and pass on their memories and messages have the potential to disrupt the traditional funeral and memorial services industry. - [Personalized Email Books](https://www.trendhunter.com/trends/memeoirs): Memeoirs Prints Your Email Coversations into Hardcover Memorabilias (Category: Lifestyle) Implication: Companies within this space could leverage similar technology and concepts to create personalized, one-of-a-kind gifts for customers. - [Digital Scrapbook Apps](https://www.trendhunter.com/trends/digital-scrapbook-app): The Thinga.Me Helps You Show Off Your Collectibles To the World (Category: Tech) Implication: Thinga.Me taps into the collectibles market by providing a digital platform for collectors to display and share their items. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Unique - [Pickle-Flavored Iced Coffees](https://www.trendhunter.com/trends/dill-pickle-iced-coffee) - [K Beauty-Inspired Hydrogel Masks](https://www.trendhunter.com/trends/hydrogel-face-masks1) All articles: [Unique](https://www.trendhunter.com/unique)