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# Digital Mundane
Seeking efficiency, consumers turn to mobile methods of everyday chores.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 12, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-management

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 7

## What is the Digital Mundane trend?

**Digital Mundane:** While maintaining household and familial obligations is often top priority, daily responsibilities can weigh heavily on consumers looking for ways to relax and unwind. Seeking to maintain everyday efficiency in a more convenient manner, consumers are turning to mobile apps and high-tech gadgets to manage such things as cooking and appliances in a more pragmatic way. Mobile methods of at-home management speak to a desire for less time-consuming, and more digitally efficient techniques of everyday living.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Jun 16, 2013 to Apr 25, 2014
- Published: May 12, 2014
- Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Digital Mundane trend

### Mobile Methods of At-Home Management

Consumers are turning to mobile apps and high-tech gadgets to manage household appliances in a more pragmatic way.

### Smart Home Automation

The development of smart home automation products such as light switches, home-controlling blocks, and appliance-controlling adapters to make home automation simple, efficient, and customizable.

### Healthy Cooking Contraptions

The emergence of healthy cooking contraptions such as the Mellow cooker to provide consumers with added convenience and precision in cooking their meals.

## What the Digital Mundane trend means for industry

### For Home Automation

The home automation industry benefits from increasing demand for efficient and customizable home-controlling gadgets and devices.

### For Mobile Technology

The mobile technology industry benefits from consumers' use of mobile apps to manage household appliances efficiently.

### For Cooking and Kitchen Appliances

The cooking and kitchen appliances industry is disrupted by innovative contraptions and appliances that offer precision cooking and healthy meal options.

## Trend signals for Digital Mundane

Trend score 3.7 out of 10, from popularity 59%, activity 43%, freshness 8%.

- Popularity: 59%
- Activity: 43%
- Freshness: 8%

## Examples of the Digital Mundane trend

7 featured examples from Jun 16, 2013 to Apr 25, 2014.

- [Home-Controlling Light Switches](https://www.trendhunter.com/trends/wemo-light-switch): Experience Automation Like Never Before with the WeMo Light Switch (Category: Tech)
  Implication: The WeMo Light Switch falls into the smart home industry, offering a convenient and efficient solution for controlling lights.
- [Integrated Concierge-Style Cookers](https://www.trendhunter.com/trends/nuke-cooking-system): The NUKE Cooking System Does It All While Keeping You Safe (Category: Lifestyle)
  Implication: Disruptive innovation opportunities for home appliance manufacturers to create advanced cooking systems that combine multiple functionalities.
- [Home-Controlling Phone Apps](https://www.trendhunter.com/trends/phone-add-on): This 'Benki' Phone Add-on Gives Even More Power to Smartphones (Category: Tech)
  Implication: The consumer electronics industry has an opportunity to integrate smartphones into the home automation market, as seen with the Benki phone add-on, suggesting a disruptive innovat…
- [Digital Home-Controlling Blocks](https://www.trendhunter.com/trends/smart-blocks): The 'DigitalSTROM' Uses Smart Blocks To Control Your Home (Category: Tech)
  Implication: DigitalSTROM's smart blocks can revolutionize the home automation industry with their easy installation and wide range of functions.
- [Digital Heat-Monitoring Cooking Aids](https://www.trendhunter.com/trends/idevice-kitchen-thermometer): The iDevice Kitchen Thermometer Premiered at CES 2014 (Category: Art & Design)
  Implication: There is an opportunity for established companies to create more sophisticated devices for monitoring cooking and kitchen functions.
- [Healthy Cooking Contraptions](https://www.trendhunter.com/trends/sousvide): The 'Mellow' Cooker Uses Sous-Vide Cooking to Produce Meals to Order (Category: Lifestyle)
  Implication: The creation of smart sous-vide machines for home kitchens presents opportunity for growth and competition in the home appliance industry.
- [Appliance-Controlling Adapters](https://www.trendhunter.com/trends/zuli-smartplug): The Zuli Smartplug Turns Lights on Automatically When You Enter (Category: Eco)
  Implication: Disruptive innovation opportunity: Provide comprehensive home automation solutions that enhance convenience, energy efficiency, and personalization for users.

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