# Digital Exploration Typically unattainable adventures are offered via online apps and programs. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 7, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-exploration ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Digital Exploration trend? **Digital Exploration:** Offering up an element of escapism, typically unattainable experiences and adventures are revamped into digital formats for consumer engagement. Whether it be space exploration or deep sea adventures, online experiences are emerging as away to allow consumers to, albeit temporarily, experience what it would be like to engage in those activities. Not only a great source of entertainment, these digital engagements speak to a growing desire for more one-of-a-kind, exclusive moments. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 18, 2018 to Feb 5, 2019 - Published: Feb 7, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Digital Exploration trend ### Virtual Adventure and Exploration Creating digital formats for adventures and exploration cater to the growing desire for one-of-a-kind exclusive moments. ### Gamified Astronaut Training Programs Gamifying astronaut training through fitness regimes, quizzes, and a narrative adventure element offers an element of escapism while training future astronauts. ### Interactive Martian Colonization for Public Awareness Interactive experiences like 'Project Eagle' can develop public imagination and build support for potential Martian colonization. ## What the Digital Exploration trend means for industry ### For Entertainment Developing digital platforms for adventures and exploration provides new entertainment experiences. ### For Education and Training Gamification of astronaut training can better prepare future astronauts through interactive and engaging programs. ### For Technology Development Interactive experiences such as 'Project Eagle' and voice-controlled adventure stories develop new technologies and innovations in the industry. ## Workshop question How can you offer your consumer a sense of escape or adventure? ## Trend signals for Digital Exploration Trend score 3.6 out of 10, from popularity 48%, activity 52%, freshness 8%. - Popularity: 48% - Activity: 52% - Freshness: 8% ## Examples of the Digital Exploration trend 4 featured examples from Apr 18, 2018 to Feb 5, 2019. - [Interstellar Selfie Apps](https://www.trendhunter.com/trends/nasa-selfie-app): This NASA App Lets You Pose in Front of Breathtaking Space Photos (Category: Tech) Implication: The rise of selfie apps, specifically those associated with space travel, represents a continued growth opportunity for mobile app developers. - [Space Training Apps](https://www.trendhunter.com/trends/space-nation-navigator): Space Nation Navigator Will Offer Up a Prize Trip to Space (Category: Tech) Implication: Developing innovative educational tools and platforms for space exploration and training. - [Voice-Controlled Adventure Stories](https://www.trendhunter.com/trends/choose-your-own-adventures): Audible & Amazon Alexa are Reviving Choose Your Own Adventures (Category: Tech) Implication: Disruptive innovation opportunity: Incorporating voice-controlled features into books and audiobooks to enhance the reading/listening experience. - [Artistic Martian Colonization Experiences](https://www.trendhunter.com/trends/project-eagle): 'Project Eagle' Normalizes the Idea of Colonizing Mars (Category: Tech) Implication: The aerospace industry can explore innovative technologies and materials to support human habitation and exploration on Mars. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)