# Digital Disdain Technological ubiquity is negated as consumers place an emphasis on the analog. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 30, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-disdain ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Digital Disdain trend? **Digital Disdain:** Although the modern consumer has become accustom to excess in marketing and product consumption, the overwhelming nature of the digital lifestyle has pushed many to crave the analog. Augmenting the simplistic into a niche commodity with higher currency, the rise of digital disdain is marking consumer revelation of offline life as quirky, retro and associated with hip lifestyle aesthetics. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 22, 2013 to Apr 29, 2014 - Published: Apr 30, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Digital Disdain trend ### Analog Resurgence The rise of digital disdain marks a consumer revelation of offline life as quirky, retro and associated with hip lifestyle aesthetics, presenting opportunities for the production of analog products and experiences. ### Digital Detox The development of products such as the Offline Glass, which forces consumers to choose between their phone or product, highlights the emerging trend of digital detox and presents opportunities for businesses to innovate in creating products that promote offline social interactions. ### Augmented Reality vs Reality The Lonely Windows photo series demonstrates the consequences of technology on human social interaction, implying an opportunity for businesses to innovate in creating technologies that harness the benefits of augmented reality without compromising the beauty of human interactions in the real world. ## What the Digital Disdain trend means for industry ### For Entertainment Industry The trend of digital detox present opportunities for the entertainment industry in producing analog contents and experiences that distracts consumers from the digital world. ### For Smart Devices Industry The Analog Resurgence presents opportunities for businesses in the smart device industry to create products that serve as gateway between analog and digital features, such as the MemoCase by Kate Zhang. ### For Marketing and Advertising Industry The Not on the App Store project implies an opportunity for marketing and advertising professionals to innovate in creating non-digital ads and campaigns that highlight the value of offline social interactions. ## Trend signals for Digital Disdain Trend score 4.5 out of 10, from popularity 66%, activity 62%, freshness 8%. - Popularity: 66% - Activity: 62% - Freshness: 8% ## Examples of the Digital Disdain trend 6 featured examples from Jun 22, 2013 to Apr 29, 2014. - [Anti-App Store Projects](https://www.trendhunter.com/trends/theres-an-app-for-that): The Not on the App Store Project Disproves That 'Theres an App for That' (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrate technology into physical toys to enhance play experiences and bridge the gap between physical and digital play. - [Cube-Shaped Digital Sundials](https://www.trendhunter.com/trends/sun-cube): The Sun Cube Tells the Time Using Sunlight and Shadows (Category: Tech) Implication: Developing new methods and designs for watch and clock manufacturing, utilizing the principles of celestial geometry to advance the accuracy and precision of timekeeping technolog… - [Conference Survival Kits](https://www.trendhunter.com/trends/field-guide-to-humans-on-business-safari): The Field Guide to Humans on Business Safari is Tongue-in-Cheek (Category: Art & Design) Implication: Event planning companies can offer more creative and fun experiences for attendees by incorporating unique themes and creative survival kits at business events. - [Notepad Smartphone Protectors](https://www.trendhunter.com/trends/memocase-by-kate-zhang): MemoCase by Kate Zhang Opens Up to Pen and Paper for Idea Jotting (Category: Tech) Implication: Mobile accessory companies can explore the opportunity to integrate analog elements, such as pen and paper, into their products to offer more utility to consumers. - [Computer Illuminated Portraits](https://www.trendhunter.com/trends/lonely-windows): Lonely Windows by Julien Mauve Delves into a Modern Disadvantage (Category: Fashion) Implication: Photographers can experiment with the use of lighting and composition to convey the impact of technology and social media on individuals. - [Phone-Trapping Beer Glasses](https://www.trendhunter.com/trends/offline-glass): The 'Offline Glass' Forces You to Choose Between Your Phone or Beer (Category: Marketing) Implication: Opportunity to create new bars and restaurants that provide customers with an immersive experience, free from digital distractions. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)