# Digital Disconnect Consumers search for ways to "unplug" and de-stress. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 27, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-disconnect ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Digital Disconnect trend? **Digital Disconnect:** The hyper-connectivity of the digital world can be overwhelming, even to consumers who were born into it. As a result, brands have begun promoting products and services that not only encourage more face-to-face interaction, but also personal reflection and contemplation. Overall, this detox approach to social media suggests that consumers are struggling to find a balance between the digital and physical world. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 9 to May 26, 2015 - Published: May 27, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Digital Disconnect trend ### Digital Detox Trend Consumers are seeking ways to reduce or eliminate their dependence on technology, leading to the rise of digital detox programs, events, and apps. ### Mindfulness and Wellness Trend Brands are promoting products and services that encourage wellness, personal reflection, and contemplation. ### Eco-Friendly Trend Events and retreats that promote a connection with nature and eco-friendliness are gaining popularity. ## What the Digital Disconnect trend means for industry ### For Tourism Industry Hospitality industry professionals can create holiday packages that cater to consumers seeking digital detox, mindfulness, wellness, and eco-friendliness. ### For Technology Industry Technology companies can develop apps and technology that promotes mindfulness, wellness, and digital detox. ### For Food and Beverage Industry Food and beverage industry professionals can market products that relate to digital detox, wellness, and eco-friendliness. ## Workshop question What is one way you can reverse the consumer desire for connectivity, and offer them a simple solution to temporarily remove themselves from the digital world? ## Trend signals for Digital Disconnect Trend score 4.2 out of 10, from popularity 63%, activity 54%, freshness 8%. - Popularity: 63% - Activity: 54% - Freshness: 8% ## Examples of the Digital Disconnect trend 4 featured examples from Feb 9 to May 26, 2015. - [Digital Detox Events](https://www.trendhunter.com/trends/techfree-retreat): Folk Rebellion Launched with a Tech-Free Retreat Focused on Unplugging (Category: Lifestyle) Implication: Disruptive innovation opportunity to create brands that prioritize mindful technology use and offer digital detox experiences. - [Digital Detox Programs](https://www.trendhunter.com/trends/digital-detox): Myhotels Bloomsbury Offers a Way for Guests to Disconnect & De-Stress (Category: World) Implication: Hotels can invest in digital detox retreats to cater to the needs of guests who want a complete relaxation experience. - [Unplugged Forest Festivals](https://www.trendhunter.com/trends/innocent-unplugged): Innocent Unplugged is a Tech-Free Retreat in the British Countryside (Category: Lifestyle) Implication: Unplugged forest festivals like Innocent Unplugged present a niche within the event planning industry for businesses to create more sustainable, tech-free environments for their c… - [Digital Detox Apps](https://www.trendhunter.com/trends/flipd): Flipd is an App for When You Want to Disconnect from the World (Category: Tech) Implication: Opportunity for mobile app developers to create digital detox apps and features that help users manage and limit their mobile phone usage. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)