# Digital Concierge Hotels leverage mobile technology to provide autonomous support. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Sep 5, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-concierge ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Digital Concierge trend? **Digital Concierge:** While the ideal version of extremely personalized hospitality might have each guest paired up with their own personal concierge, many hotels are leveraging mobile technology that is offering something incredibly close. Through apps and mobile phones that are programmed to offer the same conveniences, tips and insider knowledge travelers are used to receiving from the front desk, the hospitality industry can cater to consumers on a much more individual level, wherever they are. This plays into the need for autonomy many travelers seek, providing them with a sense of confidence as they know they'll be receiving 5-star treatment even off hotel premises. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 10, 2016 to Jun 26, 2017 - Published: Sep 5, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Digital Concierge trend ### Personalized Hospitality Apps Hotels are using mobile apps to provide personalized recommendations and activity information to guests, promoting last-minute bookings and spontaneous experiences. ### Hotel Handset Gadgets Hotels are providing free smartphone services to guests via Handy devices, offering unlimited calls and texts, LUXOS city guides, and serving as room keys, as well as connecting guests to other hotel services such as room service. ### Real-Time Translation Apps Apps like Hostelworld's 'Speak the World' feature are helping bridge communication gaps between tourists and locals by offering real-time translation services through mobile devices. ## What the Digital Concierge trend means for industry ### For Hospitality The hospitality industry can leverage personalized mobile apps and handset gadgets to provide individualized experiences and hassle-free services to guests, encouraging spontaneous experiences and higher customer satisfaction. ### For Technology The technology sector can innovate and develop new features and devices for the hospitality industry, such as real-time translation apps and free smartphone services for guests, to improve communication and facilitate access to services. ### For Travel and Tourism The travel and tourism industry can offer a more authentic and personalized experience to travelers by partnering with the hospitality industry and integrating mobile solutions that provide real-time information and recommendations, making trips more memorable and enjoyable. ## Workshop question How can you ensure your consumers are still thinking about your brand even when they aren't directly interacting with it? ## Trend signals for Digital Concierge Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%. - Popularity: 61% - Activity: 43% - Freshness: 8% ## Examples of the Digital Concierge trend 4 featured examples from Sep 10, 2016 to Jun 26, 2017. - [Hotel Handset Gadgets](https://www.trendhunter.com/trends/smartphone-service): Handy Devices Provide Free Smartphone Service and Access to Other Ammenities (Category: Tech) Implication: Disruptive innovation opportunity: Hotels can adopt Handy devices to enhance guest experiences, streamline services, and differentiate themselves from competitors. - [Personalized Hospitality Apps](https://www.trendhunter.com/trends/fun-finder): Hilton's 'Fun Finder' Feature Gives Activity Recommendations (Category: Tech) Implication: The hospitality industry is embracing personalized apps to provide better guest experiences and drive revenue through last-minute bookings. - [Real-Time Translation Apps](https://www.trendhunter.com/trends/real-time-translation): Hostelworld's App Now Includes a 'Speak the World' Feature (Category: Tech) Implication: Opportunity to disrupt and improve the tourism industry by reducing language barriers for tourists. - [Hospitality Concierge Smartphones](https://www.trendhunter.com/trends/mobile-concierge): Momo is a Mobile Concierge for International Travellers (Category: World) Implication: Companies in the travel and tourism industry can leverage personalized travel app solutions like Momo to enhance customer experiences and differentiate themselves from competitors. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)