# Digital Boomerlennials The concept of Baby Boomers acting similar to Millennials extends online. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 18, 2021 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-boomerlennials ## Key Figures - Trend score: 4.0/10 - Evidence articles: 10 ## What is the Digital Boomerlennials trend? **Digital Boomerlennials:** 'Boomerlennials' refers to the phenomenon of Baby Boomers displaying behaviors typically associated with younger generations. Though this was first evident in spaces such as wellness and travel, it has expanded into the social media space. As a result, the aging demographic is seeking online platforms suited to their needs. ## The consumer insight behind the Digital Boomerlennials trend The pandemic-induced lockdown caused many to turn to digital platforms for social connection. The Baby Boomer demographic did so in droves, as this group is considered at-risk and needed alternative methods to see loved ones. This opened the world of social media up for this generation. Although the lockdown has been lifted in many parts of the world, this generation is ready to explore the world of social media and make connections in a way akin to that of the Millennials. ## At a Glance - Evidence: 10 featured examples - Articles from: Aug 4, 2021 to Nov 1, 2023 - Published: Aug 18, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Themes within the Digital Boomerlennials trend ### Boomerlennials Baby Boomers display behaviors typically associated with younger generations on social media platforms, seeking online spaces suited to their needs. ### Boomer-Specific E-Commerce Platforms Digital e-commerce platforms are being built to cater to the tech-savvy Baby Boomers, allowing them to access products and services curated to their age-specific needs. ### Intergenerational Video Creation Apps Family bonding apps aimed towards bridging the technological and generational gaps between boomers and their tech-savvy grandchildren is on the rise. ## What the Digital Boomerlennials trend means for industry ### For E-commerce Boomers are proving to be a wealthy generation of consumers ripe for investment, demanding e-commerce platforms that are curated to their specific needs. ### For Retirement Living Boomers need innovative retirement lifestyle solutions that match the times; digital platforms focused on community building and socially-rich experiences offer such solutions. ### For Marketing Companies can design campaigns catering to the digitally-inclined boomers, as they exhibit a great interest and passion towards social media presence and creative brand executions similar to younger generations. ## Workshop question What needs to change about the way your brand connects with Baby Boomers? ## Trend signals for Digital Boomerlennials Trend score 4.0 out of 10, from popularity 57%, activity 45%, freshness 18%. - Popularity: 57% - Activity: 45% - Freshness: 18% ## Examples of the Digital Boomerlennials trend 10 featured examples from Aug 4, 2021 to Nov 1, 2023. - [Boomer Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now): The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers (Category: Marketing) Implication: Companies in the cannabis industry should target older generations and invest in advertising to reach this demographic. - [Boomer-Focused Grocery Services](https://www.trendhunter.com/trends/post-covid): Baby Boomers Continue to Dominate in Online Shopping Post-COVID (Category: Life-Stages) Implication: Online grocery delivery services, such as Instacart, Cornershop, and Peapod, should further focus on providing a user-friendly digital platform for older adults to increase adopti… - [Baby Boomer Influencer Houses](https://www.trendhunter.com/trends/ak-boomer-house): Alaska Airlines Invites Older Influencers to the 'AK Boomer House' (Category: Life-Stages) Implication: Opportunity for travel and tourism companies to target baby boomers as a growing market and personalize experiences for their unique preferences. - [Retirement Community Platforms](https://www.trendhunter.com/trends/retirement-voices): Retirement Voices is a New Community Platform for Retired Women (Category: Lifestyle) Implication: The technology industry has the potential to create innovative digital retirement community platforms that provide retirees essential support and networking opportunities. - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular): Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign (Category: Marketing) Implication: The rise of distraction-free flip phones presents disruptive innovation opportunities in the mobile devices industry, as manufacturers cater to the growing demand for simplicity a… - [Boomer Dating Apps](https://www.trendhunter.com/trends/senior-dating-agency): Senior Dating Agency Launches Two New Over 50s Dating Sites (Category: Life-Stages) Implication: The over 50s dating market represents a massive and growing demographic that is in need of innovative new solutions. - [Intergenerational Video Creation Apps](https://www.trendhunter.com/trends/zoog): Zoog Lets Grandparents Be Creators for Better Family Bonding (Category: Life-Stages) Implication: EdTech companies can leverage Zoog's AR-powered storytelling platform to create interactive learning experiences that improve student engagement and retention. - [AI Boomer Mentor Programs](https://www.trendhunter.com/trends/eldera): Eldera is Connecting Baby Boomers with Kids Who Need Mentors (Category: Life-Stages) Implication: The rise of online mentoring platforms like Eldera offers opportunities for businesses to create similar platforms that cater to different interest groups and demographics. - [Boomer-Specific E-Commerce Platforms](https://www.trendhunter.com/trends/starts-at-60): Starts at 60 Launches an Online Marketplace For Older Aussies (Category: Life-Stages) Implication: The launch of e-commerce platforms like Starts at 60 presents an opportunity for brands to tap into the growing market of digitally inclined Boomers by creating age-specific onlin… - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden): Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App (Category: Marketing) Implication: The adoption of digital tools and design aesthetics, such as the Notes app design, for political advertising campaigns presents an opportunity for innovative digital campaigning s… ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)