# Digitized Bonding Tech acts as an aid in strengthening relationships instead of a barrier. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 29, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-bonding ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Digitized Bonding trend? **Digitized Bonding:** Though technology is often considered a barrier to building stronger relationships, it is now acting as an aid to bonding with loved ones. This is particularly fitting for Generation Z. Despite being seen as a group of "screen addicts" who rarely socialize in face-to-face settings, the youth generation simply uses technology as a way to enhance and deepen bonds with friends and family. Technology is no longer a solo pastime, but a way to unite modern society. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 17, 2014 to Apr 20, 2017 - Published: May 29, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Digitized Bonding trend ### Bonding Technology Technology is no longer seen as a barrier to building stronger relationships, and firms can leverage this nuanced understanding to innovate and offer products that help people connect digitally. ### Family-Focused Music Streaming Companies can attract entire families to music streaming services by offering playlists structured around pivotal family moments. ### Communal Video-Watching Developing video-sharing apps that allow multiple people to view YouTube videos together is a trend poised to disrupt traditional solitary viewing and could extend to other streaming platforms. ## What the Digitized Bonding trend means for industry ### For Social Media Social media websites and apps could develop features or services that leverage bonding technology to strengthen and deepen social connections digitally. ### For Entertainment Companies that offer family entertainment and content could develop services or features that cater specifically to parents and young children. ### For Video Sharing Apps and streaming platforms like Cabana, Netflix, and Hulu are examples of potential targets for innovation to develop collaborative video-sharing features. ## Workshop question As consumers increasingly crave social interaction, how can you encourage and engage them in this pursuit? ## Trend signals for Digitized Bonding Trend score 2.0 out of 10, from popularity 31%, activity 22%, freshness 8%. - Popularity: 31% - Activity: 22% - Freshness: 8% ## Examples of the Digitized Bonding trend 4 featured examples from Dec 17, 2014 to Apr 20, 2017. - [Family-Focused Music Streaming](https://www.trendhunter.com/trends/kids-family): Spotify's 'Kids & Family' Playlists Help Kids Bond with Parents (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introduce a family-oriented music streaming service that caters to the unique needs and preferences of parents and children, creating a new mark… - [Internet Meetup Photography](https://www.trendhunter.com/trends/amy-lombard): Amy Lombard's 'Connected' Book Shows Images from 80 Live Meetups (Category: Pop Culture) Implication: The rise of real-life meetups is an opportunity for event planning businesses to provide services that cater to specific communities. - [Communal Video-Watching Apps](https://www.trendhunter.com/trends/cabana-app): The Cabana App Lets Users Watch YouTube With Friends Virtually (Category: Social Media) Implication: Potential for video streaming platforms to incorporate features that enable communal video-watching experiences. - [Group Bonding Apps](https://www.trendhunter.com/trends/vingle-app): The Vingle App is a Place to Mingle with Like-Minded People (Category: Tech) Implication: Social media platforms can integrate group bonding apps to enhance user connections. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)