# Digital Beauty Cosmetic simulation, imagine adjustment and digital beauty detection are changing. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 9, 2010 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digital-beauty-cosmetic-simulation-imagine-adjustment-and-digital-beauty-de ## Key Figures - Trend score: 6.1/10 - Evidence articles: 11 ## What is the Digital Beauty trend? **Digital Beauty:** As we continue to strive for beauty and body perfection, it’s no wonder plastic surgery is a fast-growing beauty trend. Over 10 million cosmetic surgery procedures are performed each year in the U.S. alone, and that number is rising sharply. While marketers have long tapped into human insecurities, virtual makeover software and improved surgical technologies allow us to make even more drastic “improvements”. ## At a Glance - Evidence: 11 featured examples - Articles from: Mar 24, 2007 to Oct 4, 2009 - Published: Nov 12, 2007 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Themes within the Digital Beauty trend ### Virtual Makeover Software Improved surgical technologies and virtual makeover software allow for even more drastic cosmetic improvements without the need for physical procedures. ### Facial Beauty Detection Software The development of facial measurement software that can determine levels of attractiveness can offer potential business opportunities in the entertainment, cosmetics, and plastic surgery industries. ### High-Definition Makeup As visual technology shifts towards high-definition, makeup artists and producers are introducing new products designed to provide the perfect look in close-up situations. ## What the Digital Beauty trend means for industry ### For Cosmetics The cosmetic industry can benefit from the development of virtual makeup software and high-definition makeup designed for close-up situations. ### For Plastic Surgery Facial beauty detection software can provide potential opportunities for plastic surgery to improve, while virtual surgery experimentation offers a safer and easier way for people to explore possibilities. ### For Entertainment The entertainment industry can take advantage of facial beauty detection software to improve casting, while high-definition makeup can provide a flawless look for on-screen actors and actresses. ## Trend signals for Digital Beauty Trend score 6.1 out of 10, from popularity 84%, activity 92%, freshness 8%. - Popularity: 84% - Activity: 92% - Freshness: 8% ## Examples of the Digital Beauty trend 11 featured examples from Mar 24, 2007 to Oct 4, 2009. - [Exposing Airbrushing](https://www.trendhunter.com/trends/photoshopped-and-airbrushed-celebrities-for-magazines-before-and-after-pict): Excessive Before and After Pictures (Category: Pop Culture) Implication: Opportunity to redefine beauty standards and promote inclusivity through authentic representation and ethical practices. - [Digital Photo Doctors](https://www.trendhunter.com/trends/manpreet-ahuja): Manpreet Ahuja Shows His Celebrity Retouching Skills (Category: Tech) Implication: The photography industry can benefit from incorporating digital photo editing techniques to offer enhanced services to clients. - [Belly Button Airbrushing](https://www.trendhunter.com/trends/odd-body-navel-academy-photoshopping): Photoshopping Karolina Kurkova's Mystery Navel (Category: Pop Culture) Implication: The fashion industry can benefit from a shift towards a focus on natural and diverse bodies, moving away from conventional beauty standards and the use of photoshop in advertiseme… - [Virtual Surgery Experimentations](https://www.trendhunter.com/trends/virtual-surgery-at-mybodypartcom-does-plastic-surgery-suit-you): MyBodyPart.com Performs Plastic Surgery Without The Knife (Category: Lifestyle) Implication: Cosmetic surgery industry could develop and implement advanced virtual surgery software to enhance consultations, minimize risk, and better anticipate customer satisfaction. - [Photo Retouching Studios](https://www.trendhunter.com/trends/demo-of-photo-retouching-that-warps-our-sense-of-reality): iWanex Features Before & Afters of Hollywood Stars (Category: Tech) Implication: The Beauty and Personal Care industry can leverage the Authentic Beauty Movement and demand for transparency to create products that empower consumers to embrace their natural bea… - [550% More People Retouching Photos](https://www.trendhunter.com/trends/everyones-photoshopping-their-faces): Photoshopped Faces Becoming The Norm (Category: Lifestyle) Implication: The growing demand for photo retouching creates opportunities for businesses that specialize in offering editing services. - [Airbrush Arguments](https://www.trendhunter.com/trends/photoshop-shenanigans-kate-winslett-likes-her-wrinkles-but-parade-magazine): Kate Winslet Protests Wrinkle Removal in Magazines (Category: Fashion) Implication: Disruptive innovation opportunity: Creating inclusive and diverse fashion and beauty campaigns that feature realistic and diverse models, embracing authenticity and body positivit… - [Computers Can Now Say If Your Face Is Beautiful or Not](https://www.trendhunter.com/trends/computers-can-now-say-if-your-face-is-beautiful-or-not) (Category: Tech) Implication: Opportunities exist for movie and TV studios to use AI-based beauty technology in casting and makeup departments. - [Airbrushed Makeup](https://www.trendhunter.com/trends/airbrushed-makeup-hardware-intensive-beauty-uses-tricks-of-fashion-trade): Hardware-Intensive Beauty Uses Tricks of the Fashion Trade (Category: Fashion) Implication: The beauty industry could expand its offering by incorporating airbrush-applied makeup as a new technique in makeup application. - [Time-Lapse Cosmetics](https://www.trendhunter.com/trends/timelapse-bradly-brown-makeup): Bradly Brown's Animated Before and After Makeup Transition (Category: Fashion) Implication: The beauty industry can use time-lapse videos and virtual makeup try-on apps to offer interactive and engaging experiences for customers, potentially increasing sales and brand lo… - [Mainstream Hi-Def Makeup](https://www.trendhunter.com/trends/mac-hd-makeup): MAC Introduces Cosmetics Designed for HDTV (Category: Fashion) Implication: Cosmetic companies can benefit from creating products that cater to the needs of high-definition technology users. ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - 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