Fashion and beauty brands are increasingly embracing digital-only products
Trend - The fashion and beauty industries are embracing the aggressive move to digital that is brought on by the COVID-19 pandemic. As a result, companies are launching special designs for 3D avatars or makeup filter collections for video conferences, offering the potential for customization and an enhanced digital experience.
Insight - As individuals remain home-bound during the COVID-19 pandemic, some are finding it increasingly difficult to justify fashion and beauty purchases because they feel as if they have no place to showcase their style. Since many are in the process of growing accustomed to spending the majority of their time online, consumers from the Millennial and Gen Z demographics are seeking ways to customize and enhance their presence in the same way they would in real life.
Insight - As individuals remain home-bound during the COVID-19 pandemic, some are finding it increasingly difficult to justify fashion and beauty purchases because they feel as if they have no place to showcase their style. Since many are in the process of growing accustomed to spending the majority of their time online, consumers from the Millennial and Gen Z demographics are seeking ways to customize and enhance their presence in the same way they would in real life.
Workshop Question - How can your brand better adapt to digital?
6 Featured, 53 Examples:
248,104 Total Clicks
Date Range:
Nov 18 — Nov 20
Trending:
Warm
Consumer Insight Topics:
