# Digi-tail Virtual and digital innovations augment retail experience for consumers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 29, 2011, updated Dec 1, 2011 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digi-tail ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Digi-tail trend? **Digi-tail:** Not long ago, “going digital” for a retailer meant establishing an online presence and engaging in social media. Now, most retailers have these facets covered, and digital innovation in the retail sphere is reaching new levels of sophistication and complexity with everything from in-store holograms and robots to tablet integrations and body-scanning devices. Thus, it is going above and beyond basic tech that will set today’s retailers apart in the minds of consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: May 4 to Nov 22, 2011 - Published: Nov 29, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Digi-tail trend ### Augmented Reality Technology Augmented reality dressing rooms and holographic greeters are a new and revolutionary way to enhance the in-store customer experience. ### QR Code Integration QR codes provide an excellent way to integrate online and in-store shopping experiences, from gift tags to virtual stores. This is an opportunity for retailers to drive engagement and build customer loyalty. ### Retail Technology for personalization Tablet integrations and body-scanning size detectors allow retailers to offer a more personalized shopping experience that meets the unique needs of each individual customer. This creates opportunities to differentiate from competitors and to drive repeat business. ## What the Digi-tail trend means for industry ### For Retail Industry The retail industry can leverage these trends to build customer loyalty, increase engagement, and create new revenue streams. ### For Fashion Industry The fashion industry can use these trends to create innovative and personalized retail experiences, leveraging technology to enhance the customer experience and differentiate from competitors. ### For Charity Industry The use of QR codes to facilitate charitable donations in digital gift stores provides an opportunity for charitable organizations to increase donations and build awareness for their cause. ## Trend signals for Digi-tail Trend score 5.2 out of 10, from popularity 86%, activity 63%, freshness 8%. - Popularity: 86% - Activity: 63% - Freshness: 8% ## Examples of the Digi-tail trend 8 featured examples from May 4 to Nov 22, 2011. - [Virtual Shop Welcomers](https://www.trendhunter.com/trends/holographic-greeter): The Holographic Greeter Provides New Incentives for Retail Consumers (Category: Unique) Implication: Opportunities for implementing holographic greeter technology in the retail industry to improve customer engagement and personalized advertising. - [QR Code Gift Cards](https://www.trendhunter.com/trends/recordable-qr-code-gift-tags): JC Penney Offers Recordable 'Santa Tags' for Your Presents (Category: Tech) Implication: Brands can leverage recordable QR codes to enhance customer engagement and drive sales during the holiday season. - [Body-Scanning Size Detectors](https://www.trendhunter.com/trends/my-best-fit): The 'My Best Fit' Helps Shoppers Figure Out Their True Sizes (Category: Business) Implication: Disruptive innovation opportunity: Incorporate body-scanning size detectors in clothing stores to revolutionize the way customers find their true sizes. - [Augmented Reality Dressing Rooms](https://www.trendhunter.com/trends/kinectshop): The KinectShop Aims to Revolutionize the Retail Experience (Category: Tech) Implication: Disruptive innovation opportunity: The retail industry can embrace augmented reality dressing rooms, virtual shelves, and mobile wayfinding tools to transform the traditional shop… - [QR Scanned Shopping](https://www.trendhunter.com/trends/virtual-drugstores-in-subway-stations): The P & G Virtual Drugstores Open in Prague Subway Stations (Category: Marketing) Implication: Innovative shopping experience through QR code scanning in physical locations. - [High Fashion Robots](https://www.trendhunter.com/trends/tasaki): Tasaki Replaces Their Store Mannequins with Androids (Category: Tech) Implication: Retailers across various sectors can invest in the use of humanoid robots to improve the in-store experience, attract customers, and stand out from competitors. - [Tablet Retail Integrations](https://www.trendhunter.com/trends/ipad-cash-register): As Prices Fall, iPad Cash Registers Become More Common (Category: Business) Implication: Retailers are leading the way in the adoption of iPad cash registers and smart device payment processing, presenting an opportunity for technology companies to develop solutions s… - [Digital Holiday Donations](https://www.trendhunter.com/trends/ebay-give-a-toy-store): The eBay Give a Toy Store Lets You Donate Toys by Scanning (Category: Tech) Implication: Disruptive innovation opportunity for retailers to incorporate interactive storefronts and mobile donation technology into their stores. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)