# Digestive Healing Consumers turn to beverages for their anti-inflammatory needs. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 27, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/digestive-healing ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Digestive Healing trend? **Digestive Healing:** Moving beyond nutritional benefits, beverage brands are turning to unique ingredients to add healing properties to their products. Utilizing things like crystal water and turmeric extract, brands are using traditionally “curative” elements to help consumers maintain their internal health and digestive system. This speaks to a desire for not only added dietary benefits in everyday consumption, but products that help restore one’s health in a more streamlined way as well. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 10 to Jul 20, 2016 - Published: Jul 27, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Digestive Healing trend ### Crystal-Infused Beverages Beverage brands are adding healing crystal elements to their products for unique health benefits. ### Curcumin Extracts Brands are utilizing bioactive turmeric extracts for potent anti-inflammatory and antioxidant drinks. ### Detox Tonics Powerful ingredients like ghost pepper and matcha are being used to create detoxifying and piquant health drinks. ## What the Digestive Healing trend means for industry ### For Beverage Industry Beverage companies can incorporate crystal-infused elements for unique product differentiation and health benefits. ### For Health and Wellness Industry The health and wellness industry can utilize curcumin and detoxifying ingredients for supplements, drinks and food products. ### For Jewelry Industry Jewelry brands can create new product lines by expanding into the beverage industry with crystal-infused waters and tonics. ## Workshop question Is your brand encouraging a healthy lifestyle for the consumer? ## Trend signals for Digestive Healing Trend score 3.9 out of 10, from popularity 59%, activity 50%, freshness 8%. - Popularity: 59% - Activity: 50% - Freshness: 8% ## Examples of the Digestive Healing trend 5 featured examples from Mar 10 to Jul 20, 2016. - [Anti-Inflammatory Drinks](https://www.trendhunter.com/trends/curcumin): ARYA's Curcumin+ Beverages are Made with a Bioactive Turmeric Extract (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating innovative curcumin-based formulas into the functional beverage industry to offer health-boosting properties. - [Healing Water Tonics](https://www.trendhunter.com/trends/healing-water): Nectar Cafe's 'Blue Moon Dream Water' is Infused with Lapis Lazuli (Category: Lifestyle) Implication: Incorporate crystal-infused water tonics into the wellness industry's product offerings. - [Piquant Detoxifying Drinks](https://www.trendhunter.com/trends/tonic-for-health): Modern Alkeme's Tonic for Health Blends Lemon, Matcha and Ghost Pepper (Category: Lifestyle) Implication: The health and wellness industry can benefit from the opportunity to create a variety of detox beverages with functional ingredients. - [Crystal-Infused Water](https://www.trendhunter.com/trends/gem-water): Rock & Raw's High Vibrational Gem Water is Infused with Healing Energy (Category: Lifestyle) Implication: Opportunity for bottled water companies to create crystal-infused water products that offer unique health benefits and tap into the wellness market. - [Turmeric Citrus Tonics](https://www.trendhunter.com/trends/citrus-tonic): The Temple Tumeric Pure Mega Beverage Revitalizes the Body with Spices (Category: Lifestyle) Implication: Disruptive innovation opportunity: Beverage manufacturers can explore the creation of fruit-infused and spice-based beverages to tap into the growing market for healthy and flavor… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)