# Dietized Gummies Sugar-free revamps of gummy candies allow for halfway healthy indulgence. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Sep 14, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dietized-gummies ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Dietized Gummies trend? **Dietized Gummies:** For consumers looking to find balance in their lives, the recent spike in gummy candies that align with specific dietary requirements serve as a refreshing remix. Driven in part by the Millennial nostalgia boom, these offerings fulfill the consumer desire for snacks that remind them of their youth but fit the dietary priorities they hold today as adults. ## The consumer insight behind the Dietized Gummies trend Millennials have shown a preference for nostalgic products from their youth–whether in their purchasing habits or in their social media engagement. Thus, they're drawn to products and services that understand these nostalgic impulses while still catering to their more mature preferences. ## At a Glance - Evidence: 6 featured examples - Articles from: May 18, 2018 to Nov 20, 2021 - Published: Sep 14, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Dietized Gummies trend ### Nostalgic Products Products that cater to consumers' nostalgic impulses while still catering to their more mature preferences. ### Clean-Label Versions of Snack Products Consumers who are looking to improve their eating habits are turning to clean-label versions of favorite snack products. ### CBD-Forward Products Consumers are hungry for affordable, dosage-controlled, and flavorful ways of consuming CBD. ## What the Dietized Gummies trend means for industry ### For Food and Beverage Industry professionals can innovate in food and beverage by leveraging trends such as clean-label versions of snack products to cater towards consumers' dietary preferences. ### For Wellness and Supplements The wellness and supplements industry can capitalize on the trend of CBD-forward products to offer consumers affordable and dosage-controlled CBD products. ### For Cannabis The cannabis industry can innovate by developing high-quality and flavorful edible products to cater towards the demand for affordable and dosage-controlled cannabis products. ## Workshop question Identify an element of nostalgia that your brand could tap into. ## Trend signals for Dietized Gummies Trend score 3.3 out of 10, from popularity 48%, activity 41%, freshness 11%. - Popularity: 48% - Activity: 41% - Freshness: 11% ## Examples of the Dietized Gummies trend 6 featured examples from May 18, 2018 to Nov 20, 2021. - [Better-for-You Gummy Bears](https://www.trendhunter.com/trends/better-for-you-gummy-bears): Sugarfina & Pressed Juicery Teamed Up to Make Juice-Inspired Treats (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing healthier ingredient options in the candy industry. - [Better-for-You Plant-Based Candies](https://www.trendhunter.com/trends/plant-based-candies): SmartSweets Now Makes 'Sour Blast Buddies' and 'Sweet Fish' (Category: Lifestyle) Implication: SmartSweets' plant-based candies are disrupting the traditional confectionery industry with their low sugar and free-from offerings. - [Dose-Controlled CBD Soft Chews](https://www.trendhunter.com/trends/monjour): Organigram Introduces Canadian-Focused CBD Wellness Brand, Monjour (Category: Lifestyle) Implication: Organizations operating in the cannabis industry can leverage this trend by developing high-quality CBD-based wellness products. - [Sour Low-Sugar Gummies](https://www.trendhunter.com/trends/low-sugar-gummies): Smashgummy Products Contain Three Grams of Sugar Per 15 Gummies (Category: Lifestyle) Implication: The confectionery industry has the opportunity to incorporate low-sugar gummies into their product portfolios, appealing to health-conscious consumers without sacrificing taste. - [Organic Chewy Candies](https://www.trendhunter.com/trends/chewy-candies): Project 7's 'Chewies' are Naturally Colored and Packed with Flavor (Category: Lifestyle) Implication: The snack food industry can capitalize on the trend of clean-label snack products and offer healthier options for consumers. - [Sugar-Free Gummy Pregnancy Supplements](https://www.trendhunter.com/trends/bassetts-vitamins-pregnancy): Bassetts Vitamins Pregnancy is a Once-a-Day Soft Chew (Category: Marketing) Implication: The nutritional supplement industry can explore opportunities to innovate with soft-chew and tailored products, as well as meet the demand for sugar-free options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)