# Dietetic Dessert Desserts made from vegetables reframe indulgence as part of a healthy lifestyle. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Oct 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dietetic-dessert ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Dietetic Dessert trend? **Dietetic Dessert:** Consumers are pressured to live healthy lifestyles everywhere they turn, but avoiding all indulgence is a Sisyphean quest. Rather than succumbing to guilt after every dietary transgression, brands have introduced vegetable desserts that quell indulgent pangs without also inducing shame. Appeals to a healthy lifestyle through the lens of indulgence help brands to connect with consumers through multiple channels of desire. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 5 to Oct 4, 2017 - Published: Oct 4, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Dietetic Dessert trend ### Indulgent Health The trend of indulgent health has influenced the creation of vegetable-rich desserts in order to satisfy cravings but without inducing shame and guilt among consumers. ### Clean Eating The trend of clean eating has led to the development of vegetable snacks that are organic, non-GMO and contain no artificial ingredients. ### Sustainable Snacking The trend of sustainable snacking has resulted in the creation of guilt-free dessert bites that are Carbon Neutral Certified and made with sustainable, fair trade and organic ingredients. ## What the Dietetic Dessert trend means for industry ### For Food and Beverage The food and beverage industry can take advantage of these trends and create dessert options that cater to health-conscious consumers, vegans and sustainability-minded individuals. ### For Healthcare The healthcare industry can utilize these trends in creating healthier dessert options that can appeal to patients, including those with dietary restrictions or health conditions such as diabetes. ### For Retail The retail sector can benefit from these trends by promoting vegetable desserts and snacks as healthier alternatives to traditional sweets, expanding options for consumers and meeting the demand for cleaner eating. ## Workshop question What is the "vegetable" (i.e. the necessary but unappealing interaction) in your brand's relation to consumers? How can you reframe that as something desirable? ## Trend signals for Dietetic Dessert Trend score 3.6 out of 10, from popularity 45%, activity 55%, freshness 8%. - Popularity: 45% - Activity: 55% - Freshness: 8% ## Examples of the Dietetic Dessert trend 5 featured examples from Jun 5 to Oct 4, 2017. - [Nourishing Vegetable Popsicles](https://www.trendhunter.com/trends/vegetable-popsicles): SPRICE Offers Flavors Like Orange & Carrot and Cucumber & Lime (Category: Lifestyle) Implication: Develop healthy alternative treats for snacking. - [Clustered Vegetable Snacks](https://www.trendhunter.com/trends/hippie-snacks): Hippie Snacks' Veggie Snacks are a Savory Alternative to Sweet Clusters (Category: Lifestyle) Implication: Development of innovative snack products to cater to health-conscious consumers seeking alternatives to traditional snacks. - [Sweet Corn Ice Creams](https://www.trendhunter.com/trends/fruit-and-vegetable-dessert): This Fruit and Vegetable Dessert Blends Sweet Corn and Berries (Category: Lifestyle) Implication: Incorporating fruit and vegetable ingredients into various food and beverage products. - [Vegetable-Rich Ice Lollies](https://www.trendhunter.com/trends/healthy-popsicles): Pip Organic's Healthy Popsicles Boast Sneaky Vegetable Additions (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new ingredients and processes to create healthier food and beverage options. - [Sustainable Organic Dessert Bites](https://www.trendhunter.com/trends/coconut-clusters): The Alter Eco Coconut Clusters are Sustainable and Fair Trade (Category: Lifestyle) Implication: Alter Eco's sustainable Coconut Cluster snack establishes a precedent for other snack food brands to follow suit and meet the growing demand for sustainable, healthier snack optio… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)