# Diet Specificity Restaurants and cafés cater to smaller consumer segments via diet-specific themes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diet-specificity ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Diet Specificity trend? **Diet Specificity:** Restaurants and cafés are increasingly specializing in specific diets, whether those are related to weight loss, veganism, or ketogenic diets. The move from broad-to-niche in this category is an adaptation of the changing landscape in the food and beverage industry as a whole. ## The consumer insight behind the Diet Specificity trend Now that consumers have many options and alternatives in the CPG food and beverage space, they're no longer satisfied with in-person dining not catering to their more niche interests and needs. Consumers now expect that their various diets and restrictions are actually catered to, rather than simply accommodated. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 28, 2017 to Oct 9, 2018 - Published: Oct 9, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Diet Specificity trend ### Diet-Specific Cafés More restaurants and cafés are specializing in specific diets, offering healthy foods to cater to the more niche interests and needs of consumers. ### Healthy Low-Carb Eateries Restaurants are catering to low-carb lifestyles with carefully curated menus that emphasize fresh ingredients, whole foods, and macronutrients. ### Healthy Artistic Cafés Cafés are not only serving healthy food but also incorporating artistic designs and details to provide customers with an exciting dining experience. ## What the Diet Specificity trend means for industry ### For Food Service Industry Restaurants and cafés are adapting to cater to the changing dietary needs and restrictions of consumers, and it is important for the food service industry to keep up with these trends to remain relevant. ### For Healthy Living Industry The emphasis on healthy eating and lifestyles is growing, and this trend is driving opportunities in the healthy living industry, including fitness, wellness, and nutrition. ### For Artistic Design Industry The incorporation of artistic designs and details in cafés is becoming more common, presenting opportunities for the artistic design industry to collaborate with food service businesses to create unique and exciting dining experiences. ## Workshop question Consider how your brand could narrow down its offering to cater to a more niche set of consumers. ## Trend signals for Diet Specificity Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 8%. - Popularity: 55% - Activity: 54% - Freshness: 8% ## Examples of the Diet Specificity trend 5 featured examples from Sep 28, 2017 to Oct 9, 2018. - [Healthy Artistic Cafes](https://www.trendhunter.com/trends/early-bird-coffee): Early Bird Coffee and Kitchen Serves Beautiful Meals and Beverages (Category: Lifestyle) Implication: Restaurants can embrace the colorful-plate trend and use fresh and healthy ingredients to cater to the growing demand for visually appealing and nutritious meals. - [Diet-Specific Cafés](https://www.trendhunter.com/trends/freestyle-caf): The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café (Category: Business) Implication: Restaurants can adapt to the trend of diet-specific cafés by incorporating healthier menu options and providing nutritional information. - [Holistic Restaurant Concepts](https://www.trendhunter.com/trends/clean-treats-factory): Sydney's Clean Treats Factory is Described as a "Culinary Day Spa" (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate plant-based cuisine and holistic dining experiences to create a unique offering in the health and wellness industry. - [Fully Vegan Cafes](https://www.trendhunter.com/trends/vegan-coffee-shop): The Menu at This London-Located Vegan Coffee Shop is Completely Dairy-Free (Category: Lifestyle) Implication: The rise of fully vegan cafes presents a disruptive opportunity for traditional cafes to adapt their menus and cater to the growing vegan customer base. - [Healthy Low-Carb Eateries](https://www.trendhunter.com/trends/carb-free-cafe): Ottawa's Carb Free Cafe Focuses on the Carb-Free Lifestyle (Category: Lifestyle) Implication: Restaurants can innovate by introducing healthy dining options, low-carb menus, and personalized meal plans to attract health-focused consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)